Company prosumerism as a form of cooperation with consumers

• Autorzy: Szul Elżbieta

Identyfikatory

DOI

10.29119/1641-3466.2024.200.39

• Języki publikacji: EN

Abstrakty

EN

Purpose: The aim is to present prosumerism of companies as a form of cooperation with consumers, their expectations, perceived benefits and challenges. Project/methodology/approach: The research tool was a survey questionnaire prepared by the author of this paper. The survey was conducted in 2022 among 1000 adults (18 years and older), by a research company, using CAWI method in a consumer panel. Results: The survey results show that consumers engage in various prosumer activities of companies. However, they also expect companies to be proactive in including them in such activities. They are aware of the prosumerism benefits for companies, but also recognize the challenges related to it. Research limitations/practical implications: Research was conducted among only one group of participants in prosumer activities - consumers. It is planned that future research will also include a second group - companies. This will provide insight into the prosumption activities undertaken, their barriers, as well as their benefits and opportunities. In the paper, recommendations are presented for companies to undertake prosumption activities in order to cooperate with consumers and respond to their expectations. Social implications: The importance of prosumption activities for companies, as well as for consumers, is highlighted, which can influence consumers to become more involved in companies’ activities, thus benefiting them more. Originality/value: The paper analyzes the company’s own research findings on the benefits, expectations and problems associated with prosumption practices of companies. Practical recommendations provide valuable guidance for companies planning and implementing prosumer activities aimed at cooperation with consumers.

Słowa kluczowe

EN

prosumerism; prosumption; consumer; cooperation; company

PL

prosumpcja; konsument; współpraca; przedsiębiorstwo

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 200
• Strony: 519--530
• Opis fizyczny: Bibliogr. 19 poz.

Twórcy

autor

Szul Elżbieta

• University of Maria Curie-Sklodowska in Lublin

• https://orcid.org/0000-0001-9355-7585

Bibliografia

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