Business models for enterprises in the conditions of the digital

• Autorzy: Chukurna Оlena , Solidor Natalia , Pankovets Leonid

Identyfikatory

DOI

10.54264/0055

Warianty tytułu

PL

Modele biznesowe przedsiębiorstw w warunkach gospodarki cyfrowej

• Języki publikacji: EN

Abstrakty

EN

The article substantiates the influence of digitalization, which affects the development of socioeconomic relations. The trends that arose as a result of the development of digitalization and contribute to the gradual transformation of socio-economic relations and the economic base was identified. Digitization as a factor influencing the change of the economic base was substantiated. The economic basis of business models in the conditions of digitalization is considered. The most widespread business models of the modern type in the conditions of digitalization of the economy was characterized. An analysis of the evolution of scientific opinion regarding the transformation of business models from traditional to digital ones was made. It is proven that the business models used in the digital economy are client-oriented, which proves their purely marketing nature. The influence of “Industry 4.0” technologies on the evolution of approaches to the definition and formation of business models was substantiated.

PL

Artykuł uzasadnia wpływ cyfryzacji na rozwój stosunków społeczno-gospodarczych. Zidentyfikowano trendy, które powstały w wyniku rozwoju cyfryzacji i przyczyniają się do stopniowej transformacji stosunków społeczno-gospodarczych oraz bazy ekonomicznej. Uzasadniono cyfryzację, jako czynnik wpływający na zmianę bazy ekonomicznej. Rozważane są ekonomiczne podstawy modeli biznesowych, w warunkach cyfryzacji. Scharakteryzowano najbardziej rozpowszechnione modele biznesowe nowoczesnego typu, w warunkach cyfryzacji gospodarki. Dokonano analizy ewolucji opinii naukowej, dotyczącej transformacji modeli biznesowych, z tradycyjnych na cyfrowe. Udowodniono, że modele biznesowe stosowane w gospodarce cyfrowej są zorientowane na klienta, co świadczy o ich czysto marketingowym charakterze. Uzasadniony został wpływ technologii „Przemysłu 4.0” na ewolucję podejść do definiowania i kształtowania modeli biznesowych.

Słowa kluczowe

EN

business model; digital economy; enterprises

PL

model biznesowy; gospodarka cyfrowa; przedsiębiorstwo

• Wydawca: Wydawnictwo Wyższej Szkoły Technicznej w Katowicach
• Czasopismo: Zeszyty Naukowe Wyższej Szkoły Technicznej w Katowicach
• Rocznik: 2022
• Tom: T. 15
• Strony: 163--176
• Opis fizyczny: Bibliogr. 27 poz., rys., tab.

Twórcy

autor

Chukurna Оlena

• Doctor of Economics Sciences, Professor, Professor of the Department of Marketing, Management, Public Management and Administration, State University of Intellectual Technologies and Communication

• https://orcid.org/0000-0001-9285-7068

autor

Solidor Natalia

• Candidate of science (Engineering), Ph.D., Associate Professor of the Department of Innovation and Management, Pryazovskyi state technical university (PSTU, Dnipro)

• https://orcid.org/0000-0002-3861-7933

autor

Pankovets Leonid

• postgraduate student of the third level of higher education, majoring in «Economics», State University of Intellectual Technologies and Communication

• https://orcid.org/0000-0001-5578-9385

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