Market research as a source of information for management of transport companies

• Autorzy: Križanová A. , Kolenčík J.
• Konferencja: Logistyka, Systemy Transportowe i Bezpieczeństwo w Transporcie - LOGITRANS 2009 (VI ; 15-17.04.2009 ; Szczyrk, Polska)
• Języki publikacji: EN

Abstrakty

EN

Worldwide changes such as technological advances, internationalization, computerization, deregulation, globalization, etc. in recent years have led to radical changes in the marketing environment. Consumers require higher quality products at a lower, or at least the same prices, higher consumer value and product individualization. Organizations, especially transport companies, in order to succeed in this dynamic environment, must have sufficient information. But it is not just about quantity. Currently, there is no problem to get a large amount of information from various sources. Internet and various databases provide a large amount of information, but not all meet the required quality level. To select timely and relevant information inevitable for a good marketing decision is an art.

Słowa kluczowe

EN

marketing information system; market research; service; transport service; information; transport requirements; process of market research

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 2009
• Tom: nr 3
• Strony: CD--CD
• Opis fizyczny: -pełny tekst, Bibliogr. 7 poz., rys.

Twórcy

autor

Križanová A.

autor

Kolenčík J.

• Faculty PEDaS, University of Žilina,

Bibliografia

• [1] KRIŽANOVÁ, A. a kol.: VEGA č. 1/0471/08 Marketingová komunikácia podniku služieb – integrovaný model podnikovej komunikácie a komunikácie so zákazníkom
• [2] BIRNEROVÁ, E. – KRIŽANOVÁ, A.: Základy marketingu I. Žilina: EDIS – Vydavateľstvo ŽU, 2004, ISBN 80-8070-154-7
• [3] KRIŽANOVÁ, A., BIRNEROVÁ, E.: Marketingový mix v cestnej doprave. Žilina: EDIS, 2002, ISBN: 80-7100-949-0
• [4] BRADLEY, N.: Marketing research. Oxford University Press, 2007, ISBN: 0199281963
• [5] ĎAĎO, J.: Marketing služieb. Bratislava: EPOS, 2006, ISBN 80-8057-662-9
• [6] HAGUE, P.: Průzkum trhu. Brno: Computer Press, 2003, ISBN 80-7226-917-8
• [7] KOZEL, R.: Moderní marketingový výzkum. Praha: Grada Publishing, 2006. ISBN 80-247-0966-X