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Tytuł artykułu
Autorzy
Identyfikatory
Warianty tytułu
Promotional activities of companies
Języki publikacji
Abstrakty
Industrial Marketing consists of all activities involved in the marketing of products and services to organisations customers (i.e., industrial and commercial enterprises, non-profit institution, government agencies and resellers) that use product and services in the production of consumer or industrial goods or facilitate to sell them). The subject of a study of 200 Polish industrial goods manufacturers and wholesellers were market information sources like: personal contacts, fairs and exhibitions, press advertising, mailing, radio advertising, television advertising, outdoor advertising, personal selling). The often used by the enterprises were: personal contacts, fairs and exchibitions, press advertising.
Słowa kluczowe
Czasopismo
Rocznik
Tom
Strony
29--32
Opis fizyczny
rys., tab.
Twórcy
autor
- Akademia Ekonomiczna w Poznaniu
Bibliografia
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BAR0-0027-0015