Exploring human resources, marketing and promotion activities towards the sustainable tourism development in Phu Quoc islands, Vietnam

• Autorzy: Hieu Vu Minh , Vu Ngo Minh , Nwachukwu Chijioke

Identyfikatory

DOI

10.2478/manment-2019-0035

• Języki publikacji: EN

Abstrakty

EN

Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.

Słowa kluczowe

EN

Phu Quoc; tourism development; human resource; tourism marketing; promotion; Vietnam

PL

Phu Quoc; rozwój turystyki; zasoby ludzkie; marketing turystyczny; Wietnam

• Wydawca: University of Zielona Góra, Faculty of Economics and Management
• Czasopismo: Management
• Rocznik: 2020
• Tom: Vol. 24, no. 1
• Strony: 39--55
• Opis fizyczny: Bibliogr. 32 poz., rys., tab., wykr.

Twórcy

autor

Hieu Vu Minh

• Van Lang University, Faculty of Business Administration, Vietnam

autor

Vu Ngo Minh

• Van Lang University, Faculty of Business Administration, Vietnam

autor

Nwachukwu Chijioke

• Universidad de las Americas Puebla, Department of Business Administration, Mexico

Bibliografia

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Uwagi

PL

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).