Wyniki wyszukiwania - Biblioteka Nauki

1

STUDIES OF VISUALITY IN A MULTIDISCIPLINARY PERSPECTIVE. VISUAL CULTURE QUESTIONNAIRE (Badania nad wizualnoscia w perspektywie multidyscyplinarnej. Kwestionariusz Kultury Wizualnej)

100%

Frackowiak M. , Rogowski L.

Kultura i Społeczeństwo

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2009

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tom 53

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nr 4

3-55

EN

The 'Kwestionariusz Kultury Wizualnej' (Visual Culture Questionnaire) is a nation-wide scientific project carried out by the Institute of Sociology of the Adam Mickiewicz University in Poznan. Over forty Polish researchers and artists, representing the fields of sociology, anthropology, cultural studies, film studies, philosophy, photography, media studies and art history, were asked to answer two questions: what is visual culture?; whether it is worthy of study and how and why? This article contains the project's assumptions and answers to the above questions.

2

IN SERACH FOR POLISH VISUAL SOCIOLOGY (W poszukiwaniu polskiej socjologii wizualnej)

70%

Frackowiak M. , Rogowski L.

Kultura i Społeczeństwo

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2009

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tom 53

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nr 1

123-152

EN

The article aims to sum up the reflections concerning visual culture and the visual aspect of life that have appeared in Polish sociology over the last twenty years as well as to analyse the area associated today with visual sociology. The authors give a short review of the history of Polish visual sociology, indicating at the beginning the most essential scientific and didactic events in this field. Further on, they analyse the ways of understanding the notion 'visual sociology' (and its cognate notions). They present the use of photography in anthropology and in social research, and give a critical analysis of the studies and representation of visual culture at the beginning of the 20th century. This leads them to the designation of two scopes of the contemporary notion of visual sociology: a more narrow (methodological) one and a broader one (which they call: 'the sociology of visual culture'). In all, this analysis shows the ways in which the term 'visual sociology' (and its cognate terms) has been gradually adopted, developed and re-defined in Poland.

3

GENDER VISUALITY OF MODERN ADVERTISING (Genderna vizualnist suchasnoi reklamy)

60%

Batayeva Y.

Sotsiolohiia: teoriia, metody, marketyng (Sociology: Theory, Methods, Marketing)

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2010

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nr 3

136-154

EN

The paper presents results of visual analysis of gender content of TV commercial advertising. One can distinguish two views of analysis in visual sociology: the view of 'social iconography' (in which codification of sign-icons (iconograms) of certain models of social behaviour is performed) and the view of 'social iconology' (E.Panofsky) (in which the practice of understanding and interpretation of socio-cultural means of iconograms is realized). The first part of the paper 'Social iconography of gender behaviour' offers methodology of iconogram codification that presents the models of gender behaviour used in modern advertising. The second part entitled 'Social iconology of modern advertising' deals with structural interpretation of results of the investigation the goal of which was to retrieve certain social tendencies reflected in advertising field. The investigation of gender visuality of modern advertising has been carried out by the method of semiotic content-analysis method. The advertising clips (n=452) have been recorded, certain sign combinations (iconograms) that contain typical socio-cultural meanings have been retrieved in each of them. Almost a half (46.7%) of the analyzed advertising videotexts proved to be gender-neutral (or no female or male images were used or universal person-behavioural (but not gender) aspects of female and male social practices have been stressed). As to other 55% of gender-oriented advertising texts, the 'female model' (J.Baudrillard) of narcissism and seductivity (41%) was the most popular among them. The second place in the social rating of popular models of gender behavior in advertising field is occupied by 'male model' (if to sum up all iconograms that develop the masculinity idea, one gets 34.5%). Then, in the descending order, the 'feminist' model (17.5%), 'woman-house-keeper' (17.1%), 'careful mother' (12.9%), 'androgyne' (7%), and 'passive man' (1.6%). One can state that our advertising is rather oriented to reproduction than to breaking (J.-M. Drew) of gender stereotypes: the typical behaviour models ('female', 'male', 'woman house-keeper', 'careful mother') in aggregate occupy more than 5/6 of the total amount of gender-oriented advertising, whilst non-typical models as 'androgyne', 'feminist' and passive man are less than 1/6 of this volume.

4

Wizualna Teoria Ugruntowana. Nauczanie teorii ugruntowanej przy pomocy obrazów i analizy wizualnej.

51%

Konecki K. T.

Przegląd Socjologii Jakościowej

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2010

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tom 6

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nr 2

1-35

EN

The paper is based on personal 20-year experience of teaching qualitative methods and methodology of grounded theory. In the following paper I would like to show the usefulness of visual analysis in teaching methodology of grounded theory. A very important tool is sequencing of pictures which gives a comparative insight into empirical data and teaches the comparative method. Students can learn how to compare and find patterns in empirical instances which have visual character. Some of the sequences show stages of action and the sequence which is a linear representation of activity. In other case, the sequences of pictures given to students are not planned. They are almost accidentally created and force students to find patterns by means of the comparative analysis. We should always know what was happening before a picture was taken as well as afterwards, it is similar to sequences analysis in textual data (Silverman, 2007: 61 -84, 146). Students are also encouraged to saturate categories using data from photos. This helps them to proceed with the research from empirical incidents to conceptually elaborated properties of categories and finally to the definition of category. They also get familiar with the procedure of saturating category. In this way they learn visual grounded theory, that is using the visual images for generating categories, properties and hypotheses.

5

Dzialanie obrazu. Na przykladzie przedstawien Natury w malarstwie.

51%

Fatyga B.

Przegląd Socjologii Jakościowej

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2009

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tom 5

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nr 2

135-158

EN

The paper presents selected issues on the methodology of analysis of iconic messages drawing on the examples of paintings of Jaga Karkoszka. The analysis is based on the motive of interrelations between nature and culture. The author's approach is enrooted in late works of the Tartu School (esp. Jurij Lotman and Zara Minc), methods devised by Ervin Panofsky and contemporary ideas existing in aesthetics. Main thesis of the article states that notions applied by Roland Barthes to study photography (punctum and studium) are useful in analysis of other types of images.

6

Co nowego widać (i dlaczego warto się temu przyglądać)? Uwagi o socjologii wizualnej

51%

Frąckowiak M.

Studia Socjologiczne

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2011

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nr 3(202)

141-157

PL

Punktem wyjścia jest Douglasa Harpera rekonstrukcja obszarów problemowych i narzędzi badawczych socjologii wizualnej. Służy ona za kontekst krytycznej analizy sposobu myślenia o wspomnianym obszarze badań; myślenia, które jest dominujące i które utrudnia jego dalszy rozwój. Analizując wykorzystanie obrazu w narracji socjologicznej, rolę technologii wizualnej w przeobrażeniach sposobu prowadzenia badań, a także teoretyczne korzenie tych badań, autor stara się zidentyfikować główne problemy odpowiadające za taki stan rzeczy oraz możliwości uporania się z nimi. Proponowana jest zmiana sposobu konceptualizacji fotografii na użytek socjologii – odejście od jej rozumienia w kategoriach reprezentacji na rzecz ujmowania jej jako praktyki społecznej. Przyjęcie takiego założenia, poza wskazaniem na ewaluację metodologicznego, teoretycznego i etycznego zaplecza badań wizualnych, pozwala na zarysowanie planu poszerzenia ich obecnego obszaru problemowego.

EN

The starting point is Douglas Harp's reconstruction of problem areas and research instruments of visual sociology. It provides the context for critical analysis of the way this area of research is thought of, which dominates and impedes its further development. By analyzing the deployment of image in sociological narrative, the function of visual technology in the transformations of research practices as well as theoretical grounding of these research, the author strives to identify the main problems responsible for the current state of affairs in the discipline and the chances of remedy. A change of the method of conceptualizing photography in sociology is advocated, in order to give up its comprehension in terms of representation and move towards understanding it as a social practice. By adopting this assumption, apart from indicating the evaluation of methodological, theoretical and ethical background of visual research, it is also possible to outline the plan to expand its current problem area.