Wyniki wyszukiwania - Biblioteka Nauki

Ten serwis zostanie wyłączony 2025-02-11.

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

1 Studia Europejskie-Studies in European Affairs

1 2024

1 Kacziba P.

Znaleziono wyników: 1

Liczba wyników na stronie

Wyniki wyszukiwania

Sortuj według:

Ogranicz wyniki do:

Applying Negative Soft Power? Examining Hungary’s Digital Criticism of the European Union

100%

Kacziba P.

tom 28

nr 2

135-155

This study examines how Hungary’s criticism of the European Union (EU) is reﬂected in its digital diplomacy efforts. It proposes that systematic criticism of the bloc can be seen as a deliberate use of negative soft power, a tactic that involves portraying others in an unfavourable context. To address the research objective, the study examines the Twitter (now known as X) diplomacy of 40 Hungarian government ofﬁcials in 2021–2022 and identiﬁes EU-related content and criticism through a semi-automatic content analysis. The results show that while a few central government users systematically and explicitly criticise the EU, other actors balance condemnation with neutral and positive posts. The ﬁndings, therefore, indicate that Hungary’s systemic weakness limits the pure export of national discourses and forces soft power strategies to mix critical commentary with neutral and positive representation.