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Children's drawings and their analysis as a method supporting understanding of concepts in workshops at children's universities

100%

Sanak-Kosmowska K.

2018

nr 4 (76)

26-31

Drawing is for a child a form of play and a way of free expression. At the same time, it is an opportunity to develop imagination, creativity, and knowledge about the surrounding world. For psychologists and therapists, a child’s drawing, as part of the projection methods used, is a source of knowledge about its emotions, personality, and situation. Also, the marketing specialists make use of projection techniques, including projection drawings, for instance, to study the behaviors of youngest consumers. The article aims to present the way of using the projection method, such as a drawing analysis during the educational workshops and for qualitative research conducted among the youngest. In the first part of the article, the subject literature on projection techniques, in particular on a drawing analysis is reviewed. In the further part, the stages of a child’s drawing development along with their characteristics are presented. The last section illustrates the proposals for the use of a projection drawing as part of the workshop work with children and an example of such activities are given. It should be emphasized that the use of projection methods requires educators to possess knowledge, sensitivity, and caution in the interpretation. Children’s drawings differ concerning their artistic talents, age, stage of development and symbols used. The proper understanding of the last sphere is a very complex process.

The sources of knowledge and their impact on consumers’ decisions concerning proper nutrition

63%

Sanak-Kosmowska K. , Śliwińska I.

2020

tom nr 3

89--100

Introduction/background: As a result of ICT development a growing number of consumers use the Internet as a principal source of information on the relationship between good nutrition and health. This in turn provides a basis for taking purchase decisions. The research presented in this paper focuses on the act of selecting sources of consumer information to facilitate the process of purchase decision-making. The literature on this subject consists of extensive reviews on food items but lacks research on proper nutrition. Aim of the paper: This paper is aimed at analyzing the sources of consumer information on proper nutrition. The research involved identifying the most frequently used sources of consumer knowledge on healthy foods and examining the correlation between the sources selected by respondents and their level of knowledge. Materials and methods: The research data were obtained by means of online questionnaires sent out to 240 respondents selected using purposive sampling. The study was carried out in the last quarter of 2019. The following statistical methods for data analysis were applied in this study: contingency tables, multiple response tables, the Chi-square test of independence and the Spearman's rank correlation coefficient. Results and conclusions: The results of the analysis revealed that websites run by experts represent the most popular channel for communicating with consumers, and as invaluable sources of knowledge on healthy eating. The conclusions derived from applied research provide guidelines on marketing communications strategy for healthy food producers.