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PL
W artykule przedstawiono znaczenie koncepcji CSR w branży outdoorowej. Stwierdzono, że producenci odzieży i sprzętu outdoorowego swój model biznesowy próbują opierać na wartościach, jakimi są społeczny wymiar prowadzonej działalności i odpowiedzialność za środowisko naturalne. Celem artykułu było wskazanie związków między społecznie odpowiedzialnym modelem biznesu przedsiębiorstwa a podejściem do doskonalenia realizowanych procesów. Zwrócono uwagę na to, że presja ciągłego poszukiwania możliwości wprowadzania zmian w wyrobach branży outdoorowej rodzi różne konsekwencje i nie zawsze, mimo silnego eksponowania znaczenia aspektów ekologicznych, pozwala na utrzymanie prośrodowiskowych standardów. Rozważania odniesiono do dwóch firm produkujących specjalistyczną nowoczesną odzież outdoorową, sprzedających swoje produkty na rynkach światowych. Do realizacji tak określonego celu wykorzystano metodę analizy literatury przedmiotu, kwerendę źródeł internetowych, obserwację praktyki oraz indywidualny wywiad ustrukturyzowany uzupełniony wywiadem swobodnym.
EN
Purpose: The paper's main objective is to fill the research gap by theoretically and empirically exploring current approaches to business process improvement issues. In particular, attention is paid to the internal factors of dynamic business process improvement. Design/methodology/approach: The article is based on the results of a quantitative survey conducted using the CAWI technique. Respondents to the survey were middle managers representing companies in various industries where process improvement is taking place. Conclusions were drawn from a sample of 444 companies. Findings: The research conducted here made it possible to investigate and clarify aspects of dynamic business process management. The main conclusions that emerge from the results of the study allow to indicate the main internal factors which play the most significant role in dynamic process improvement. Is important to state that organisations must have certain resources in order to be able to implement dynamic process changes. They must also have certain capabilities that allow these resources to produce the desired effects. Research limitations/implications: The study targeted the perspective of middle managers, which was a key factor in selecting respondents for the study. Future research could move in the direction of expanding the pool of respondents to include other levels of management. Qualitative research, and in particular the case study method, could also prove useful in developing the topic further. Practical implications: In line with dynamic capabilities, middle managers should be oriented towards identifying the individual factors determining the company's development, arriving at synthetic, current and reliable knowledge necessary for the decision-making process, and reacting quickly to changes occurring inside and outside the organisation. Originality/value: The subject of this article is the issue of dynamic business process improvement. This is a topic that has not yet been sufficiently researched. The presented research area is interesting from a cognitive point of view and the perspective of management practice. It is part of the current research on the effectiveness of business process execution and, by extent, the effectiveness of entire organisations. It responds to the current need to react quickly to unpredictable, rapid environmental changes, which corresponds to the metaparadigm of dynamic reality.
EN
Purpose: The paper's main objective is to indicate the current state of knowledge regarding the results of implementing the ISO 9004:2018 standard, with a particular focus on identifying the potential benefits and limitations of its implementation. The study is in line with the research stream on improving quality management systems and striving for sustainable market success. Design/methodology/approach: The paper is based on a narrative literature review through analysis of the publications available in scientific databases. It was then combined with the method of scientific reflection. Findings: The paper highlights the opportunities that the implementation of the ISO 9004:2018 standard and its integrated self-assessment model offer to organisations. The analysis also revealed limitations associated with the implementation of the standard's recommendations. Practical implications: The research contributes to the development of knowledge in the practical application of the standard and the self-assessment model. It can serve as a reference point for practitioners and scholars interested in the aforementioned subject matter. Originality/value: The originality of the paper lies in its comprehensive analysis of the requirements of the ISO 9004:2018 standard, addressing significant issues both for the academic environment and practitioners in the field of quality management. The study highlights the benefits of applying the self-assessment model, and outlines the challenges associated with its implementation.
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