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3 Olsztyn Economic Journal

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CUSTOMER LOYALTY TO INSURANCE COMPANIES

100%

Witkowska J.

Olsztyn Economic Journal

2010

tom 5

nr 2

316-325

Loyalty of customers in the insurance services market is determined by numerous factors. The factors with the highest share in building loyalty attitudes include the offer conditions, credibility and confidence in the insurance company and premium amount. The location of the insurance agency, on the other hand, has the lowest influence on the loyalty of the customer to the insurer.

INFLUENCE OF INSURANCE EDUCATION ON THE LEVEL OF INSURANCE AWARENESS OF UNIVERSITY OF WARMIA AND MAZURY STUDENTS

63%

Kucka E. , Witkowska J.

Olsztyn Economic Journal

2008

tom 3

nr 1

171-179

Insurance education concerning both life and property insurance is very important but the consequences of decisions taken today in that field could be assessed after many years from now only. Clients must learn the interpretation of insurance regulations, general insurance conditions, the skills of comparing and drawing conclusions from insurance offers. The subject knowledge on insurance and pension funds is required for efficient functioning in the European society. The Ombudsman of the Insured and the Insurance and Risk Management Chamber of Commerce states that insurance education should be targeted first of all to the youth. The paper presents the results of the study on the level of insurance awareness among the last year students at the University of Warmia and Mazury. The studies showed that more than a half of the respondents assessed the level insurance awareness as low. To improve that situation the educational activities of insurance companies should be expanded.

LEVEL OF CUSTOMER SATISFACTION WITH THE PURCHASED INSURANCE SERVICE

63%

Witkowska J. , Kucka E.

Olsztyn Economic Journal

2008

tom 3

nr 2

287-296

Insurance companies in the same way as other service enterprises, should focus in their activities mainly on identification of customer expectations and next on supplying them the products that would satisfy them fully. In case of insurance companies customer satisfaction can be generated at the stage of providing services to the customer (satisfaction with the distribution channel) and product that the customer has purchased (satisfaction with the insurance service purchased). This paper aims at presenting the dependences occurring between the level of satisfaction with the insurance service and the gender, age, place of residence, level of education, income and expenditures on insurance of the respondents.