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1 Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

1 2006

1 Wolanin Jarosz E.

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Zachowania konsumentów – przegląd wybranych badań i teorii

100%

Wolanin Jarosz E.

Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

2006

tom 2

nr 2

83-99

In the following article an attempt has been made to review important research and theories concerning the consumer behavior from the 19 th century until the present days. A number of particular theoretical concepts have frequently been characterized by various assumptions regarding the nature of the consumer, the specifications of their decisions as well as the range of their behavior factors. Special attention has been paid to microeconomic theories and concepts influenced by psychology. General speaking, on the basis of the analysis one could come to the conclusion that the consumer behaviors cannot be forseen and explained only by investigating the laws of economy without considering any of the psychological variables such as attitudes, motives or perception. The sources are mainly the data from extensive and interesting bibliography on the subject.