Wyniki wyszukiwania - Biblioteka Nauki

1

Customer relationship management impact on the consumer preferences determination among Thai international tourists

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Chetthamrongchai P. , Saengchai S.

Polish Journal of Management Studies

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2019

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tom Vol. 20, No. 2

186--195

EN

Today’s business world has become highly competitive due to rapid changes in environment influenced by technological advancements and marketing strategies. Businesses strive to sustain their market position in the industry through their planning and strategies. Marketing efforts play important role in sustaining the competitive edge and present study considered to examine the influence of CRM key customer focus on consumer preferences. The study was conducted on visitors of Thailand and data was collected from five different tourist spots including Bangkok, Phuket, Chiang Mai, Phi Phi Island and Ko Sumai. The 500 questionnaires were distributed among international tourists to determine their preferences in restaurant selection. The response rate was approx. 50% that 243 useable questionnaires were returned. The study examined the direct relationship between CRM factors related to customers and interactive communication with consumer preferences and moderating role of restaurant image. The results of the study demonstrate that customer centric approach of customer relationship management influence the consumer preferences, the interactive communication also influence the consumer preferences. The moderating role of restaurant image was examined and found that no moderation effect was observed but the direction of the relationship found to be negative. The study suggests marketing managers to consider customer centric issues and interactive effective communication at place while devising strategies in order to influence the decision of consumers.

PL

Dzisiejszy świat biznesu stał się bardzo konkurencyjny ze względu na szybkie zmiany w otoczeniu, na które wpływ mają postęp technologiczny i strategie marketingowe. Firmy starają się utrzymać swoją pozycję rynkową w branży poprzez swoje plany i strategie. Wysiłki marketingowe odgrywają ważną rolę w utrzymaniu przewagi konkurencyjnej, a obecne badanie ma na celu zbadanie wpływu skupienia się kluczowych klientów CRM na preferencjach konsumentów. Artykuł przedstawia badanie które przeprowadzono na odwiedzających Tajlandię, a dane zebrano z pięciu różnych miejsc turystycznych, w tym z Bangkoku, Phuket, Chiang Mai, wyspy Phi Phi i Ko Sumai. 500 ankiet rozdano zagranicznym turystom, aby określić ich preferencje w wyborze restauracji. Wskaźnik odpowiedzi wyniósł ok. 50%, , zwrócono 243 użyteczne kwestionariusze. W badaniu zbadano bezpośredni związek między czynnikami CRM dotyczącymi klientów a interaktywną komunikacją z preferencjami konsumentów i moderującą rolą wizerunku restauracji. Wyniki badania pokazują, że podejście klienta do zarządzania relacjami z klientem wpływa na preferencje konsumentów, komunikacja interaktywna również wpływa na preferencje konsumentów. Moderująca rola wizerunku restauracji została zbadana i stwierdzono, że nie zaobserwowano żadnego efektu moderacji, ale kierunek relacji okazał się negatywny. Badanie sugeruje menedżerom ds. marketingu rozważenie kwestii skoncentrowanych na kliencie i interaktywnej skutecznej komunikacji w miejscu, Przy opracowywaniu strategii mających na celu wpływanie na decyzje konsumentów.

2

The impact of perceived service quality, customer perception and price strategy on pharmacy customer devotion

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Chetthamrongchai P. , Saengchai S.

Polish Journal of Management Studies

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2019

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tom Vol. 20, No. 1

139--148

EN

The purpose of the study is to observe the factors which best enhance the customer devotion and loyalty. The impact of perceived service quality of pharmacy structure, medication price strategies and perception about pharmacists on customer devotion with the mediating role of pharmacy engagement has been studied in the following research. Random sampling technique was used to gather the required data. Data was analyzed through confirmatory factor analysis (CFA) by using PLS software. Additionally, structure equation modeling technique (SEM) was used to test the hypotheses. The results of the study revealed that there is a positive correlation between perceived service quality of pharmacy structure, pharmacy customer devotion perception and pharmacy engagement. Moreover, pharmacy engagement also strengthens the linkage of pharmacy customer devotion. Meanwhile, pharmacy engagement also mediates the relationship between perceived service quality of pharmacy structure, customer perception about pharmacist and pharmacy customer devotion.

PL

Artykuł przedstawia jest obserwacja czynników, które najlepiej zwiększają oddanie i lojalność klientów. Wpływ postrzeganej jakości usług struktury apteki, strategii cen leków i postrzegania farmaceutów na oddanie klientów z mediacyjną rolą zaangażowania apteki został zbadany w następujących badaniach. Do zebrania wymaganych danych zastosowano technikę losowego próbkowania. Dane analizowano za pomocą potwierdzającej analizy czynnikowej (CFA) przy użyciu oprogramowania PLS. Dodatkowo do przetestowania hipotez zastosowano technikę modelowania równań struktur (SEM). Wyniki badania wykazały, że istnieje pozytywna korelacja między postrzeganą jakością usług struktury apteki, postrzeganiem oddania przez klientów apteki a zaangażowaniem apteki. Co więcej, zaangażowanie w aptekę wzmacnia również powiązanie z przywiązaniem klientów aptek. Tymczasem zaangażowanie apteki pośredniczy również w związku między postrzeganą jakością usług apteki, a zaangażowaniem farmaceuty.

3

Design a Mathematical Planning Approach to Optimize the Supply Chain Taking Into Account Uncertainties In Distributors

51%

Chetthamrongchai P. , Dayupay J. , Alshiqi S. , Alghazali T. A. H. , Iswanto A. H. , Cavaliere L. P. L. , Al-Nussairi A. K. J. , Mohmmed K. H. , Kadhim M. M.

Foundations of Computing and Decision Sciences

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2022

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tom Vol. 47, No. 4

409--420

EN

With the globalization of markets and increasing competition in global markets, the attempts of organizations to survive in this market has increased and has resulted in the emergence of the philosophy of Supply Chain Management. There is uncertainty in the reliability of supply chain facilities for reasons such as natural disasters, terrorist attacks, labor errors, and weather conditions. Therefore, when making strategic decisions, the system will continue to operate with minimal damage. Over the course of this study, the uncertainty of supplier layers in the supply chain has been modeled. To meet that aim, the issue of supply chain, including producers, warehouses, suppliers and consumers are considered. To calculate the cost of breakdowns due to the non-functioning of distributors, the scenario-building method has been utilized. Finally, the desired model is solved with Gomez software and the results are presented. The result of the study demonstrate the efficiency of this model in the facility location decision-making in supply chains.

4

Optimizing the interaction between two closed-loop supply chains based on inverse logistics using the game theory method

51%

Trung N. D. , Huy D. T. N. , Chetthamrongchai P. , Mohsen K. S. , Iskandar A. S. , Nurjaya A. , Sunarsi D. , Singh K. , Chupradit S.

Foundations of Computing and Decision Sciences

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2022

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tom Vol. 47, No. 4

455--467

EN

Over the past few years, attention to environmental problems, legal necessities, and economic advantages emerging from reproduction activities has attracted attention to reverse logistics activities in the form of a closed-loop supply chain, whether in industry or scientific research. The current study aims to model competitiveness and comparison between two closed-loop three-level supply chains, each of which includes a manufacturer, a retailer, and a third party to collect the products used by the customer, taking into account the concepts of game theory and the existence of aggregates. Moreover, a separate supplier for each chain is considered. In the forward supply chain, the manufacturer produces new products using new components or re-used products that have been collected from the consumer, then sells these products mainly to the retailer, and the retailer sells them. In the reverse chain, the collector provides the used products to the manufacturer after collection. The study utilized the definitions and concepts of game theory to model this closed loop chain as a Stackelberg game to obtain the optimal value of wholesale and retail price and the optimal value of the product return coefficient for the collector. Finally, the models based on some numerical examples are solved. Given the results, the remanufacturing costs have a significant role in making more profits for all members in such chains, and competitive chains should attempt to remanufacture the products at lower costs.

5

Solving a Two-Level Location Problem with Nonlinear Costs and Limited Capacity: Application of Two-Phase Recursive Algorithm Based on Scatter Search

51%

Meirawan D. , Ahmed A. A. A. , Alazzawi F. J. I. , Chetthamrongchai P. , Alkhayyat A. , Utami E. , Artemova E. I. , Bykanova O. , Kurniady D. A. , Komariah A.

Foundations of Computing and Decision Sciences

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2023

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tom Vol. 48, No. 3

371--384

EN

This study examines the issue of distribution network design in the supply chain system. There are many production factories and distribution warehouses in this issue. The most efficient strategy for distributing the product from the factory to the warehouse and from the warehouse to the customer is determined by solving this model. This model combines location problems with and without capacity limits to study a particular location problem. In this system, the cost of production and maintenance of the product in the factory and warehouse is a function of its output. This increases capacity without additional costs, and ultimately does not lose customers. This algorithm is a population-based, innovative method that systematically combines answers to obtain the most accurate answer considering quality and diversity. A two-phase recursive algorithm based on a scattered object has been developed to solve this model. Numerical results show the efficiency and effectiveness of this two-phase algorithm for problems of different sizes.

6

Designing a Mathematical Model to Solve the Uncertain Facility Location Problem Using C Stochastic Programming Method

51%

Chetthamrongchai P. , Sayed B. T. , Artemova E. I. , Sharma S. , Oudah A. Y. , Al-Nussairi A. K. J. , Bashar B. S. , Iswanto A. H.

Foundations of Computing and Decision Sciences

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2023

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tom Vol. 48, No. 3

345--355

EN

Locating facilities such as factories or warehouses is an important and strategic decision for any organization. Transportation costs, which often form a significant part of the price of goods offered, are a function of the location of the plans. To determine the optimal location of these designs, various methods have been proposed so far, which are generally definite (non-random). The main aim of the study, while introducing these specific algorithms, is to suggest a stochastic model of the location problem based on the existing models, in which random programming, as well as programming with random constraints are utilized. To do so, utilizing programming with random constraints, the stochastic model is transformed into a specific model that can be solved by using the latest algorithms or standard programming methods. Based on the results acquired, this proposed model permits us to attain more realistic solutions considering the random nature of demand. Furthermore, it helps attain this aim by considering other characteristics of the environment and the feedback between them.

7

Design a Multi Period Closed-Loop Supply Chain Program to Supply Recycled Products

51%

Syah R. , Chetthamrongchai P. , Thuc D. C. , Yuminarti U. , Murtini S. , Iswanto A. H. , Vasilieva N. K. , Kireeva N. , Aravindhan S.

Foundations of Computing and Decision Sciences

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2022

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tom Vol. 47, No. 2

163--176

EN

Over the course of the last decades, closed-loop supply chains (CLSC) and reverse logistics issues have attracted increasing attention owing to strict environmental laws, social responsibilities, economic interests, and customer awareness. Hence, the issue of closed-loop supply chain and reverse logistics has emerged as a field of research in the new era. This issue has received much attention because it allows recyclable products to return to their original cycle. Therefore, this study primarily intends to present a mathematical model for designing a supply chain network for recycled products. The multi-stage and multi-period objective function of the closed-loop supply chain is presented to meet that aim. In this chain, dismantling, recycling, and disposal centers are considered. The objective function is to reduce the total cost of the closed-loop supply chain. The results of optimizing the mathematical model demonstrate that this model has the necessary efficiency for use in recycled products.

8

Design of a Supply Chain-Based Production and Distribution System Based on Multi-Stage Stochastic Programming

51%

Iswanto A. H. , Alazzawi F. J. I. , Guerrero J. W. G. , Ahmed A. A. A. , Chetthamrongchai P. , Vladimirovich K. O. , Kadhim M. M. , Jawad M. A. , Surendar A.

Foundations of Computing and Decision Sciences

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2023

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tom Vol. 48, No. 3

357--370

EN

Supply chains are one of the key tools in optimizing production and distribution simultaneously. However, information uncertainty is always a challenge in production and distribution management. The main purpose of this paper is to design a two-echelon supply chain in a multi-cycle state and in conditions of demand uncertainty. The task includes determining the number and location of distribution centers, planning capacity for active distribution centers, and determining the amount of shipments between different levels so that the total costs of the chain are minimized. Uncertainty is applied through discrete scenarios in the model and the problem is formulated by multi-stage stochastic programming method in the form of a mixed integer linear model. The results acquired using two indicators called VMS and VSS demonstrated that modeling the supply chain design problem with the multi-stage stochastic approach can result in significant costs reduction. Plus, utilizing mathematical expectation can generate misleading results, therefore resulting in the development of supply chain designs incapable of satisfying demand due to its overlooked limitations.