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Eco-Fashion Designing to Ensure Corporate Social Responsibility within the Supply Chain in Fashion Industry

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Jutidamrongphan W. , Rahman M. A. , Hossain T. , Khatun S. A. , Lamas W. d. Q.

tom Vol. 21, no. 4

467--481

Fashion is a widespread cultural phenomenon which supports cultural attitudes and proposes new ways of acting. This study considers how ecological goals can be applied in the fashion industry through an awareness of its effects on the environment with the aim of conducting the process of designing and manufacturing fashion garments. To understand this needs practically, this study investigates on few industries in Hatyai municipality (Thailand) for knowing their practice on eco-fashion approach to support MSW management properly. The study adopts as its methodology a systematic review of relevant literature covering the twin problems of the degradation of the environment and the shortage of natural resources currently caused by the fashion-garment industry, in search of feasible solutions centred on the concept of eco-fashion. The study also addresses how the concept of ecological clothing can generate a new mentality among consumers. The study identifies concepts, techniques and processes which can economically be applied in producing fashion garments from a more ecologically sound starting point. This paper also sheds light on how corporate social responsibility (CSR) can be practiced within the fashion supply chain. This study contributes to the existing literature by assisting the understanding of the current situation of waste in the fashion-garment industry and the methods necessary to ensure eco-fashion designing and a responsible fashion supply chain.