Wyniki wyszukiwania - Biblioteka Nauki

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: zaangażowanie konsumentów

Sortuj według:

Ogranicz wyniki do:

Consumer engagement in the clothing industry

100%

Pawlak K.

2024

tom z. 193

271--303

Purpose: The development of ICT has led to an increased interest in the domain of consumer engagement. The article entails an attempt at identifying the symptoms of and the factors influencing consumer engagement, as well as seeks to formulate a model for building Generation Z consumer engagement in the clothing industry. Design/methodology/approach: The study was conducted using in-depth group interviews, in accordance with the principles of grounded theory. The data collected in interviews was processed by transcription. The data coding and analysis was carried out using Atlas.ti computer software. Findings: The article elaborates a consumer engagement model incorporating the impact of the following factors on consumer engagement: satisfaction, loyalty, trust, product quality, customer involvement and interest in the product category. The consumer engagement behaviors expressed by the interviewees were classified. Research limitations/implications: The consumer engagement model was formulated based on qualitative data. A future quantitative study should provide quantitative verification of the relationships identified. Further research can be expanded to include other groups of respondents, varying in financial status, age. Practical implications: The results of the study indicate the urgency of following both pathways of building consumer engagement in the practice of clothing companies. They provide clues of sources that should be utilized in consumer engagement building as well as routes to motivate consumers and modify their behavior. Social implications: The results of the study reveal a link between consumer engagement behavior and customer needs satisfaction, as well as high product quality and brand trust. They touch upon the issues of sustainability and the need for a strategy shift in the clothing industry toward sustainable production. Originality/value: The article elaborates a consumer engagement model serving as a basis for the building of strategies aimed at increasing consumer engagement.

Consumer Engagement in Business Process Innovation: Cases of the Firms Operating in the ICT Sector

100%

Ziemba E. , Eisenbardt M.

nr 5/2019 (85)

24-39

Firmy coraz częściej do kreowania innowacji biznesowych włączają konsumentów. Głównym celem artykułu jest identyfikacja zaangażowania konsumentów do tworzenia innowacji procesów biznesowych w firmach z sektora technologii informacyjno-komunikacyjnych (ICT). W badaniach wykorzystano krytyczną analizę literatury dotyczącej innowacji, innowacji konsumenckich i prosumpcji oraz studia przypadków trzech firm z sektora ICT, to jest Apple, Google i Microsoft. Analizie poddano procesy biznesowe, w które angażowani są konsumenci, aby kreować innowacje, sposoby angażowania konsumentów w tworzenie innowacji oraz zachęty wspierające to zaangażowanie. Wyniki badań pokazują, że analizowane firmy z sektora ICT podejmują różnorakie działania, aby angażować konsumentów w kreowanie innowacji. Najczęściej wykorzystują one konsumentów do oceny i projektowania produktów na potrzeby doskonalenia procesu BP 2.0: Rozwój produktów i usług oraz zarządzanie nimi, oferując w zamian wiele zachęt. Badanie dowodzi jednak, że najczęściej są to zachęty niematerialne związane z zaproszeniami w mediach społecznościowych. Uzyskane wyniki mogą być pomocne dla firm – nie tylko z sektora ICT, lecz także innych sektorów – w lepszym zrozumieniu jak włączyć konsumentów w tworzenie innowacji procesów biznesowych.

Consumer involvement in the innovation process is a rising trend as companies are looking for new growth streams. This paper focuses on consumer engagement in business process innovation in the information and communication technology (ICT) sector. The main objective is to identify how ICT firms engage consumers in business process innovation. The research approach is built on the literature on consumers’ innovation and prosumption, whereas the empirical part is based on case studies of Apple, Google, and Microsoft. This paper demonstrates business processes in which consumers are engaged to create innovation, ways of consumers’ engaging in business process innovation, and incentives encouraging consumers to engage in such innovation. The results show that ICT firms are active players in the field of consumers’ innovations. The analyzed firms pay a lot of attention and make a lot of effort to obtain consumers’ innovations. The results show that they employ different ways of consumers’ engagement in innovation activities, especially in reviewing and designing products. They use consumers’ innovations for their business process development as well. Nonetheless, our results show that consumers’ innovations concern mainly BP 2.0 Develop and Manage Products and Services. ICT firms offer many incentives for consumers; however, our study proves that intangible incentives embracing social media services are most often offered to consumers. The results obtained can be helpful for both – the ICT and other sectors. They can show them how they can get the best out of consumers’ involvement for creating business process innovation.