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EN
Noriaki Kano has developed a very effective method to characterize customer needs. He proposed to divide product or service features into six attributes: one-dimentional, must-be attributes, attractive, questionable, indifferent and reverse and presented the relations between them, constructing the Kano Model. The Kano method of implementing the Model, based on assessment and evaluation of customer requirement, consists of some general steps like: identification of customer's needs and expectations, construction of the Kano questionnaire, administrating customer interviews and interpretation and evaluation of the results. The publication focuses on implementing the Kano Model and on develops general steps into particular stages, that help to understand the methodology. The example given is tourist backpack.
EN
The enrichment of the society and the consumptive lifestyle caused that customers buy more and more, having different, often very high requirements as to the purchased products and services. They often do not realize that production of such products requires more and more materials, energy and other means of production. All this leads to high exploitation of the environment. Even if the resources of the natural environment are not exhaustible, they do not keep up with their rebuilding at this pace of exploitation. That is why social awareness and responsibility both of producers and customers play such an important role. They are one of the instruments needed to operate in accordance with the concept of sustainable development. The aim of the research was to examine social awareness and responsibility among customers of service enterprises. The research was conducted with the use of an online survey, which allowed to show whether the customers of such enterprises are interested in the concept of the sustainable development, if they take it into account when using various services. The need for environmental education was indicated, which could strengthen the social awareness and responsibility among Polish customers.
EN
The aim of the study was to define and assign to an appropriate group the attributes that the client is looking for and requires when deciding to buy a summer house. This aim was achieved through the use of the KANO model, which helps to define and divide the attributes of a given product into four groups: must-have attributes, one-dimensional attributes, delighters and mistakes. The KANO model was used in a construction company in the process of designing a modern summer house. A questionnaire was carried out, the aim of which was to select a representative group and to investigate what attributes customers who decide to build a summer house are looking for. The result of the survey was the identification of 4 groups of attributes and obtaining information that could support the design of a modern summer house. The results showed that customers are looking for a summer house project, which has, among others attributes, solutions that can enable the house to be used as a year-round house.
EN
The competitive and turbulent environment generates the need to use various techniques to determine the level of product quality. In this aim, it is necessary to determine the direction of improvement attributes and function of the product based on customer requirements, which are usually uncertain. Therefore, the aim of the article is to propose the technique to improve the product quality by precisely determine the customers' requirements and the importance of the quality parameters for the current attributes of the product. This technique is a combination of methods i.e.: the QFD method (Quality Function Deployment) with the GRA method (Grey Relational Analysis). Using the QFD method, customer requirements were translated into technical features of the product. In turn, using the GRA method the imprecise customers' requirements were reduced and the importance of quality parameters was determined in a more accurate way. A test of a combination of the QFD and GRA methods for the household vacuum cleaner was made. The originality of the article is ensuring a precise study of the current attributes of the product from the point of customer satisfaction.
EN
The aim of the study was to use one of the quality management methods - the QFD method - in a design office offering, among other things, passive house designs. In addition, the effectiveness of the QFD method in the passive house design process was assessed, and the strength of the relationship between customer requirements and technical parameters was analyzed. Achieving these goals was done through the use of respondents’ answers regarding the studied issue as well as the creation and analysis of a quality house, the parts of which were related to each stage of the QFD method. The study confirms the effectiveness and versatility of the QFD method in the field of construction services, and also confirms the large number of strong relationships that exist between customer requirements and the technical parameters related to the construction of a passive house.
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