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The territorial redefinition of the Vineyard Landscape in the sherry wine region (Spain)

100%

Foronda-Robles C.

nr 2

95-101

The wine sector is a sector that lives and breathes its history and identity; and where developmental alternatives are sought in order to be able to compete in the market. Vineyard areas are sold as rural paradises, where leisure, gastronomy, the landscape, and open-air activities all provide quality tourist experiences. The case of the Sherry Wine Region (Spain) illustrates local restructuring processes, changes in local-global planning, and the socioeconomic impacts of the globalization of food. The symbiosis between the specific, the global, and the historical discourses gives rise to reflections on this region's territorial redefinition; and highlights its architectural heritage, its landscape, and the gastronomic experiences on offer. Diversification is regenerating the local economy, and wine, and wine tourism, are both the focus of a new territorial policy strategy designed to face the challenges of globalization, and common bonds for partnerships between the public and the private sectors.

Perspektywy rozwoju turystyki winiarskiej w Polsce – szanse i bariery

75%

Sokół J. L.

nr 2(16)

39-48

W badaniach ankietowych, przeprowadzonych online na grupie 222 osób, oceniano popularność enoturystyki wśród polskiego społeczeństwa oraz uwarunkowania i możliwości jej rozwoju. Badania wykazały, że turystyka winiarska nie należy do popularnych form wypoczynku wśród Polaków, tym niemniej ma ona pewne szanse rozwoju. Przede wszystkim potrzebna jest w tym celu większa współpraca właścicieli winnic z podmiotami branży turystycznej, m.in. biurami podróży, hotelami, restauracjami. Konieczna jest też odpowiednia promocja enoturystyki przez władze samorządowe w porozumieniu z organizacjami winiarskimi i innymi podmiotami zainteresowanymi jej rozwojem w Polsce.

In surveys conducted online on a group of 222 people was evaluated the popularity of wine tourism among Polish society and the conditions and possibilities of its development. The research show that wine tourism is still not very popular form of leisure among the Poles, but has a chance to expand. The most important activity of expanding polish wine tourism is cooperating vineyard owners and tourism industry companies such as travel agencies, hotels, restaurants. It is necessary to promote wine tourism by local governments in agreement with the wine organizations and other companies interested with expanding it in Poland.

Analysis of Poland’s enotourism product model

75%

Sidorkiewicz M.

nr 4

107-119

The development of winemaking has never been as dynamic as today in the whole history of Poland, with more and more vineyards being created each year. Such a state of Polish winemaking constitutes the development potential of the Polish enotourism product. The main purpose of this article is to develop the concept of the Polish tourism offer model, the target group of which are enotourists, including the identification of the elements of the enotourism offer in Poland along with a discussion of their current quantitative and/or qualitative status and recommendations for its improvement. In order to achieve the purpose of the article, a desk research method, known as a desk data analysis, was used, which involved the use of secondary data. The results of the conducted research allow concluding that Poland as a destination has a multi-element enotourism product. In the course of achieving the goal of this article, the concept of Poland’s enotourism product model was developed, within which four main elements were distinguished, i.e. natural values enabling the cultivation of grapevines, local and regional enotourism products, entities supporting and promoting enotourism in Poland, and content inspiring enotourists.