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Hotel Services and Their Marketing Opportunities in the Border Region of Znojmo

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Věra P. , Jitka V.

Littera Scripta

2012

tom 1

115-126

This paper deals with hotel services as a part of tourism. They represent one of the aspects that a ect the number of visitors to the area. Tourists and visitors can then use the hotel services, either for accommodation if they decide to spend some time in that place, or at least the restaurant or other services that hotels in attractive locations may offer. For this purpose, a large number of accommodation facilities can be used, which o er relatively decent standards of service. This paper aims to analyse their offer. The area can boost its earnings from tourism, not only by offering natural beauty, historical monuments, but also specific features, which are sought after by tourists and business travellers. The providers of these services can then use various marketing techniques to raise their profile in a relatively saturated market.