The most urgently needed cooperation between Polish clothing manufacturers and research centres is that on anthropometric studies of the population as well as a permanent improvement of managers’ knowledge. This article has two parts; the first discusses the existing anthropometric tables in Poland, presents modern ways of carrying out new surveys and provides grounds for this action. The second part explains, within the context of market Europeanisation, why managers have to expand their knowledge resources, and outlines the main points where this knowledge may be subject to verification.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.