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1 Ekonomia. Wrocław Economic Review

1 2017

1 Dejnaka A.

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Aplikacje m-health i ich zastosowanie

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Dejnaka A.

Ekonomia. Wrocław Economic Review

2017

tom 23

nr 4

261 - 274

D.L. Publications Hoff man and T.P. Novaka has already pointed to the impact of changes in Internet communications (multi-to-many communication) and changes in consumer behavior as a result of technology development. The development of the Internet and information technology, according to R.V. Kozinets has determined the emergence of virtual communities, including consumers, that are “e-consumer groups whose online interactions are based on information exchange, enthusiasm and knowledge about consumer experiences”. In today’s economy characterized by high levels of competition, the ability to generate content (content) and values that are relevant to the customer is of particular importance. For this purpose, the offered product/service, also in the form of a mobile application, should satisfy its information needs. Today’s mobile technology users expect solutions that provide immediate interaction and data availability. The aim of this article is to analyze selected mobile m-health applications and to present the results of direct research on the evaluation of sports applications by runners.