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Turyzm
|
2023
|
tom 33
|
nr 2
29-41
EN
In this study, information will be explored that will contribute to increasing tourism income in destinations with low tourist expenditure per person. For this purpose, the souvenir expenditure of tourists in Turkey is examined. Souvenir stores in Sultanahmet and the Grand Bazaar in Istanbul were investigated using a qualitative case study research design. Semi-structured interviews were conducted with 11 souvenir sellers and 778 online comments of tourists shopping in souvenir stores were analyzed by netnography. As a result of the research, it has been determined that the efforts made to transform products based on the natural, historical and cultural richness of Turkey into brands, and thus increase local product diversity, play a critical role in increasing souvenir expenditure. On the other hand, the importance of the selection of high spending tourists as the target market and increasing the employment of qualified workers in the tourism sector has emerged.
EN
Marceline Loridan-Ivens was born in 1928 and she died in September 2018. She was a director, a writer, a documentary filmmaker. She was deported to Auschwitz-Birkenau on April 13 1944. At the age of eighty-nine, Marceline Loridan-Ivens decided to open a long-closed suitcase, her “love suitcase” which has been closed for fifty years. The reading of the letters written by her lovers reactivates her memories…
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