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2 Studia Politologiczne

2 2012

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Sojusz Lewicy Demokratycznej – ewaluacja internetowej kultury politycznej podczas kampanii parlamentarnej w 2011 roku

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Chibowska A. , Garlicki J. , Mider D.

tom 26

193-232

The article contains a multi-dimensional analysis of the activity of the Democratic Left Alliance (Sojusz Lewicy Demokratycznej, SLD) on the Internet during the parliamentary elections campaign in 2011. The scope of observation and analysis of the SLD’s activity allows to reconstruct and evaluate patterns of political culture in the following three dimensions: 1) programme offer dimension – including the scope and content of the election platform, 2) communicational and social dimension – focusing on the types and kinds of rhetorical expression, attitudes towards competitors, political opponents, and the electorate, and 3) technical dimension – encompassing aesthetics generated by the SLD’s web content and it’s compliance with the Internet political culture. Monitoring of all online channels of communication in the Web 1.0 and Web 2.0 were included into consideration: web sites, discussion forums, newsletters, social media profiles, blogs and microblogs.

Polskie Stronnictwo Ludowe – ewaluacja internetowej kultury politycznej podczas kampanii parlamentarnej w 2011 roku

100%

Mider D. , Marcinkowska A.

tom 26

145-192

The article focuses on analysis and evaluation of the manifestations of the internet political culture of the Polish Peasant Party in three dimensions: 1) content dimension, 2) socio-communicational dimension and 3) technical dimension. The first of these dimensions analyzes the content and form of the PSL election programme, and rates its availability on the Internet. With regard to the sociocommunicational dimension which is a key variable of the Internet electoral marketing following issues were examined: the types and nature of the arguments used by the PSL in the Internet discourse, the attitudes of PSL to the electorate and to other participants in the electoral game, the coherence of forms in which these messages are manifested. Technical dimension, in turn, relates to the accuracy of information and compliance of Web standards of PSL political culture: the ability and the adequacy of cultural codes adopted by surfers. The article ends with the synthesis encompassing evaluation of all the dimensions of political culture of PSL on the Internet.