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When the smile is not enough: The interactive role of smiling and facial characteristics in forming judgments about trustworthiness and dominance

100%

Olszanowski M. , Parzuchowski M. , Szymków A.

Roczniki Psychologiczne

2019

tom 22

nr 1

35-52

People often assess other people’s personality traits merely based on their emotional expression or the physical features of their faces. In this paper we review the evidence of biases when formulating judgments of trustworthiness and confidence from two types of facial characteristics. One line of evidence documents the influence of emotional expressions representing an individual’s motivational state and reflecting agents’ intentions. People’s judgment about the trustworthiness or attractiveness of others largely depends on the emotions expressed. The second line of evidence describes how facial appearance (e.g., cues of physical strength or resemblance to one’s own face) affects the inferences of personality traits. The two experiments described in this paper investi-gated the interplay between these two factors (i.e., facial features and emotional expression) and their combined influence on social judgments. We hypothesized and tested how both facial features conveying trustworthiness (vs. dominance) and a smiling (vs. neutral) expression influence judgments of trustworthiness and confidence (Study 1). We also tested the influence of facial resemblance in an interaction with a smiling individual when forming judgments (Study 2). We found that relatively static facial features conveying trust had more impact on judgments of trustworthiness than emotional expressions, yet emotional expressions seem to be more impactful for judgments of dominance. The results of both studies are discussed from a sociocognitive perspective.

A cross-cultural study of the smile in the Russian- and English-speaking world

100%

Arapova M. A.

Journal of Language and Cultural Education

2016

tom 4

nr 2

56-72

Although the smile is a universal facial expression, the use of smiles in communication varies across cultures. This may lead to misunderstandings and miscommunication. Both Americans and Europeans experience the same frustration and communication failure when they do not find smiling faces in Russia. At the same time, it is common for Russian people to perceive the smiles of Westerners as artificial and insincere. What is the reason for such a difference in perception? Why don’t Russians smile in some situations? The study of the use of the smile as a non-verbal sign in a few chosen communicative contexts across Russian, European and American cultures showed the difference in its meaning and distribution according to the cultural tradition. The reason could stem from the difference of Russia’s history when compared to that of Western Europe, as well as in the specific restrictions in Russian Orthodox Christianity and the traditions of laughter in Russia. All the meanings and specific cases of distribution are clearly retained and expressed in the languages. If we compare the Russian улыбка and улыбаться with the English smile, we can see both common and distinctive semantic elements and different connotations.

„Gdy jeden uśmiech wywołuje tyle radości, warto zadbać o niego z Colgate”. Leksykalny obraz zębów i uśmiechu w opisach reklamowych pasty Colgate

84%

Smerecka H.

Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura

2021

tom 13

nr 1

124-139

The article presents a lexical picture of teeth and smile based on the marketing descriptions of Colgate toothpastes. In the collected research material, the terms concerning teeth and smile were characterized and individual expressions related to the discussed nouns were analyzed. In addition, attention was paid to specific marketing tricks and stylistically diverse product descriptions. To sum up, it was emphasized that the manufacturers of toothpastes focus on advertising the pro-healthy functions of the product, convincing about the effectiveness and fast action of the product.

W artykule przedstawiony został leksykalny obraz zębów oraz uśmiechu na podstawie opisów marketingowych past do zębów firmy Colgate. W zebranym materiale badawczym scharakteryzowano określenia dotyczące zębów i uśmiechu, a także dokonano analizy poszczególnych wyrażeń związanych z omawianymi leksemami. Zwrócono też uwagę na konkretne chwyty marketingowe oraz różnorodne stylistycznie opisy produktu. Podsumowując, zaakcentowano, że producenci past do zębów skupiają się na zareklamowaniu prozdrowotnych funkcji towaru, przekonują o skuteczności i szybkim działaniu produktu.