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O dyfuzji semantycznej w tekstach dziennikarskich na przykładzie wybranych polskich compositów z pierwszym obcym komponentem

100%

Długosz N.

nr 22

59-70

The article focuses on the signs of semantic diffusion in word formation in the context of the indeterminate nature of many Polish compounds in which the first element is foreign, such as those with the component e-, euro-, or eco-. Derivatives are investigated in terms of their context, i.e. emphasis is put on their updated meaning in specific uses in journalistic texts. The phenomenon is analysed in connection with the pragmatic aspect of word formation in the language of the mass media.

Dyfuzja semantyczna w proprialnej przestrzeni marketingowej, czyli rodzime nazwy odapelatywne w modzie

51%

Rutkiewicz-Hanczewska M.

Onomastica

2017

tom 61

nr 2

413-429

The article is devoted to the contemporary names of retail and service facilities. Its purpose is to characterize the very productive type of compound brand names, created in the course of semantic diffusion. While semantic diffusion consists of the expansion of meaning on the appellative level, it produces additional persuasive functions on the proprial level. The proper names discussed in this paper consist of lexemes from such semantic fields as: state administration (ministry, embassy, republic, empire), territorial administration (county), science (academy, institute, club), medicine (clinic), geography (land, park, world, oasis, island, zone, corner), trade (centre, delicatessen, wholesale, outlet, shop, stall), economy (farm, barnyard), industry (factory), art (gallery, lab, parlour, lounge, atelier, studio) and transport (station). The article also discusses the origins of trends in the use of compound names such as: the Nail Embassy, the Ministry of Advertising, the Chocolate Republic, the Movement Factory, the Form Workshop, and shows that they are affected by globalization and geolocation.