The basic aim of this article is the analysis of factors which shape the process of implementation of social research directed to employers; the subject of these studies are the characteristic of the demand for work of people with higher education. The assumption of the specificity of these kind of studies (social rank of their issues and abilities of application of acquired knowledge in social-economic and educational policies) is the starting point. However, the main place is occupied by relations of exchange between human subjects on the labour market, and considerations are concentrated on the importance of this context for the course of studies and achieved results. Representatives of employers and students participate in the research process in double roles. Relations that result from the fact of representing the part of the demand for work and supply (relation of value exchange) form one level; the other is the participation in studies (relation of information exchange). This implies a problem: to what extend the context shapes the way respondents and interviewers fulfill their roles, how the communication is created and definitions of situation are formed. Empirical studied conducted by the author in 1998 – 2010 in Lublin Province constitute the basic source material. The projects possessed convergent theoretical and methodological assumptions. The analysis corresponds with a current trend of empirical methodology and “good practice” in social studies.
PL
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