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2017
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tom 43
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nr 5
79-91
EN
The article presents a rhetorical analysis of online galleries. The author argues that the selection of photographs presented in a gallery serves the purpose of fulfilling a persuasive goal. That is proved by, as indicated in the analysis, the verbal and visual markers of coherence, and the narrativeness visible at the level of individual photographs, groups of photographs, and the entire gallery.
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tom 2
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nr 1
EN
This study presents a rhetorical analysis of Shadreck Wame, a popular Malawian revival preacher. After an overview of the “rhetorical setting” in which these vernacular sermons were preached in the 1990s, ten “oral-rhetorical techniques” that characterize Wame’s preaching style are identified, based on a corpus of nearly 50 of his Chewa-language sermons that I recorded from radio broadcasts in the 1990s. These features are then illustrated in selections from a specific sermon that Evangelist Wame preached in 1997 in Lilongwe, the capital of Malawi. In particular, his situationally-influenced “re-tellings,” or paraphrases, of a familiar biblical text, Christ’s Parable of the Wicked Tenants (Luke 20:9-18), are identified and elaborated upon in footnotes. I conclude this description of a popular preacher’s dynamic, contextualized homiletical style with a number of applications to contemporary communicators in Africa. Both the content and the methodology of this analysis may be significant for comparative purposes when teaching sermonic technique in different, especially non-Western, sociocultural settings.
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2021
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tom 21
335-356
EN
The article performs an analysis of 46th USA President’s inaugural speech in the spirit of Neo-Aristotelian concepts. The article also contains an analysis of inaugural speech genre, matching Joe Biden’s case as a hybrid, and analyses elocutio and the way the speaker claims the space of communication. The article also refers to Aristotle’s concept of ethos.
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tom 12
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nr 3
393-413
EN
To demonstrate his claim in 1 Cor 11:2–16 about how a Christian man and woman should wear their hair during liturgical worship, Paul uses several types of arguments, including Scripture (vv. 7–12). In v. 7, he states that “A man should not cover his head, because he is the image and glory of God, but a woman is the glory of man” (NAB). Most readers today, question the soundness of such an argument and may accuse Paul of misogyny. Does he not, contrary to what Gen 1:26–27 asserts, contend that the woman was not created in the image of God? The present study argues that Paul’s position can be better understood only if one, on the one hand, highlights the points of his argumentation and, on the other hand, considers the techniques of the Jewish theory of interpretation of the Scriptures in practice at the time of the Apostle. Paul is doing a Midrashic reading of Gen 1–3 narratives about the creation of human beings to assert the importance of both man and woman to behavior during Christian liturgical worship in such manner that they respect their specific dignities. At the end, Paul seems to be more “philogynist” than people use to appreciate.
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tom 6
79 - 101
EN
The author presents a rhetorical analysis of selected scenes from the film Dyrygent (Conductor, 1979), in which Andrzej Wajda painted contrasting portraits of two conductors: Adam Pietrzyk and John Lasocki, showing them in a dialogue with the orchestra and in two different styles of verbal and non-verbal communication. In Wajda’s work the orchestra is a metaphor for society, the nation; the conductor is a type of leader, while conducting is a metaphor for exercising power, exerting influence, gaining obedience and enforcing actions. Like conductors, different leaders have different styles of leading. Having studied the actio of the two conductors, the author has defined their leadership styles as authoritarian and democratic, respectively. In addition, Adam Pietrzyk is described as a formal (institutional) leader, officially designated acting director of the orchestra; John Lasocki is shown as an informal (natural) leader, exerting influence on the ensemble thanks to qualities that are important for the achievement of a common goal. While Adam is a mediocre leader, the Master is a leader who is charismatic, who attracts attention with his style of speech, movement, appearance and his entire personality; he is characterised by high social intelligence and he knows how to treat people on an individual basis, accurately reading people’s reactions. The analysis enables us to recognise the message of Wajda’s Conductor: society may create or do a work together, if the leader acknowledges and respects the community as a collection of different people, whose rights are based on equality, yet do not arise from the equality, but rather from the uniqueness and — in the personalist sense — incommunicability of every participant. Every person in the orchestra — or: in society, nation, in a given time in history — brings to the overall consonance his or her own tone and own interpretation of sound.
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