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Company's philosophy on a foreign market

100%

Križanová A. , Kolenčík J.

Logistyka

2010

tom nr 6

Philosophy of the company, that realizes its business activities on international environment, exceeds national range. The essence of the philosophy is the orientation to wider dimensions as dimensions of the domestic market, orientation to foreign markets and positioning of the products and services on these markets, followed by major need of knowledge about the relevant market, than the domestic market requires, higher business risk, different forms of business, different organizational structures.

Zarządzanie relacjami z klientem w spółkach portfelowych funduszu inwestycyjnego

51%

Kardela M.

Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne

2016

tom 20

175-191

Customer relationship management in investment fund portfolio companies The purpose of this paper is to present the problems related to customer relationship management in relation to the changes taking place in contemporary economic space. Thus, the analysis is based on the definition of activities undertaken in business strategies, with particular emphasis on the forms of communication aimed at activating buyers. In addition, the development of specific customer relationships that are the basis for the optimization of defined business processes in connection with the requirement for effective cost management within the scope of operating operations, has been highlihgted. That is compatible with the current market trend, which emphasizes the importance of acquiring, processing and updating information about buyer behavior and preferences. Therefore, having knowledge of the customer and managing it, nowadays determines the competitive advantage of the organization.