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1
Content available Pricing strategies in the revenue management system of hotel enterprises
100%
Melnyk I. , Barna M.
Economic and Regional Studies
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2022
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tom 15
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nr 3
2
Content available Kaskadowy model cenowy – Price Waterfall model (PWM) narzędziem wspomagającym tworzenie strategii cenowej przedsiębiorstwa
100%
Senczyna K.
Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
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2016
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tom z. 96
405--415
PL
W artykule omówiono kaskadowy model cenowy – Price Waterfall model (PWm), jako przykład narzędzia wspomagającego kreowanie strategii cenowej przedsiębiorstwa. PWm umożliwia wyszukanie nieoptymalnie tworzonych transakcji. Transakcje nieefektywnie ekonomicznie definiowane są jako miejsca „erozji cenowej”. Dzięki identyfikacji takich miejsc jest możliwa zmiana strategii cenowej. Opisano podstawowe założenia modelu kaskadowego oraz przedstawiono przykładową implementację w postaci programu firmy Vendavo.
EN
The purpose of this article is to present an overview of Price Waterfall model (PWm), as a supporting solution to create an appropriate pricing strategy for current company. Implementing of PWm allows to manage and control the costs level and rebate policy in the enterprise. Waterfall pricing structure allows to track “Pricing leakage “places where profitable transaction changes to less profitable. Within the cascade model, the appropriate level of overall costs is estimated for each transaction. An example Vendavo environment is discussed as an example of PWm’s implementation.
3
Content available The impact of differential pricing on perceived service quality and guest satisfaction: An empirical study of mid-scale hotels in India
100%
Ansari A. I. , Singh A. , Singh V.
Turyzm
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2023
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tom 33
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nr 2
121-132
EN
The aim of this article is to identify the key factors of differential pricing and its impact on perceived service quality and guest satisfaction. Great attention has been given by researchers to service quality and guest satisfaction in the tourism and hotel industry. This study however examines an integrated model of differential pricing, perceived service quality and guest satisfaction linked to value perception and satisfaction among guests for prices offered at the time of room booking, and the services available during their stay. A self-administered questionnaire was given to guests who stayed in mid-scale hotels and 334 responses were collected randomly. Structural equation modelling was used to examine the data set, a second-generation method that enables simultaneous modelling of a large number of independent and dependent variables. Partial least square SmartPLS 4.0 was used to evaluate the data. The measurement model and the structural model are the two used to examine the data. According to survey results and findings, booking channel and booking volume are significantly related to guest satisfaction. Additionally, the booking channel has a significant relationship with perceived service quality. Maintaining high-quality websites is crucial to attracting visitors and keeping them, eventually leading to more people using travel websites out of loyalty.
4
Content available Small and medium enterprises service pricing strategies in an economic crisis environment
84%
Hernik J. , Lascu D.-N.
Folia Pomeranae Universitatis Technologiae Stetinensis. Oeconomica
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2012
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tom 69
5
Content available Цінова стратегія і стратегія ціноутворення організації: термінологічна та змістовна ідентифікація
84%
Panasenko T.
Path of Science
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2015
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tom 1
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nr 4
2.24-2.35
EN
The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the company price policy and pricing strategy creates a set of rules and practical methods of price formation in accordance with the pricing strategy of the company.
UK
Стаття присвячена термінологічній та змістовній ідентифікації тотожних на перший погляд понять «цінова стратегія» і «стратегія ціноутворення». В статті наведено докази того, що цінова стратегія визначає напрямки, принципи й порядок дій по здійсненню цінової політики підприємства, а стратегія ціноутворення формує набір правил і практичних методів по формуванню цін відповідно до цінової стратегії підприємства.
6
Content available Trade based on alliance chain in energy from distributed photovoltaic grids
84%
Ding R. , Feng C. , Wang D. , Sun R. , Wang L. , Yuan S.
Archives of Electrical Engineering
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2021
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tom Vol. 70, nr 2
325--336
EN
With the rapid development of distributed photovoltaic grids, more and more users join the power sales side, and the traditional power grid operation mode is no longer applicable. This paper analyzes the characteristics of the distributed photovoltaic grid under overload conditions, and further summarizes the problems that the distributed photovoltaic grid will face under these conditions. To solve these problems, the alliance chain technology was introduced into the distributed photovoltaic grid. At the same time, this paper establishes a photovoltaic pricing strategy that considers power transmission loss. Finally, the feasibility of the theory is verified by constructing a virtual model.
7
Content available Pricing policy and marketing strategies as a part of competitive advantage of retails stores in the Slovak Republic
84%
Gburova J. , Stefko R. , Bacik R.
Polish Journal of Management Studies
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2013
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tom Vol. 8
73--81
EN
The paper deals with price and marketing pricing strategies of retail chain stores in the Slovak Republic. The aim of this paper is to highlight the perception of the impact of economic recession in the retail chain stores. To determine the most used marketing pricing strategies has been used analysis of variance ANOVA. The global finance crisis does not have influence to selection and implementation of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region.
PL
Artykuł ten zajmuje się strategiami cenowymi i marketingowymi sieci sklepów detalicznych w Republice Słowackiej. Celem niniejszego artykułu jest zwrócenie uwagi na postrzeganie wpływu recesji gospodarczej w sklepach sieci detalicznej. Do określenie najczęściej używanych strategii cenowych, wykorzystana została analiza wariancji ANOVA. Globalny kryzys finansowy nie ma wpływu na wybór i realizację strategii cenowej, która jest wykorzystywana departament marketingu sieci sklepów detalicznych w regionie Preszowa.
8
Content available Modelling contractor’s bidding decision
84%
Biruk S. , Jaśkowski P. , Czarnigowska A.
Engineering Management in Production and Services
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2017
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tom Vol. 9, no. 1
64--73
EN
The authors aim to provide a set of tools to facilitate the main stages of the competitive bidding process for construction contractors. These involve 1) deciding whether to bid, 2) calculating the total price, and 3) breaking down the total price into the items of the bill of quantities or the schedule of payments to optimise contractor cash flows. To define factors that affect the decision to bid, the authors rely upon literature on the subject and put forward that multi-criteria methods are applied to calculate a single measure of contract attractiveness (utility value). An attractive contract implies that the contractor is likely to offer a lower price to increase chances of winning the competition. The total bid price is thus to be interpolated between the lowest acceptable and the highest justifiable price based on the contract attractiveness. With the total bid price established, the next step is to split it between the items of the schedule of payments. A linear programming model is proposed for this purpose. The application of the models is illustrated with a numerical example. The model produces an economically justified bid price together with its breakdown, maintaining the logical proportion between unit prices of particular items of the schedule of payment. Contrary to most methods presented in the literature, the method does not focus on the trade-off between probability of winning and the price but is solely devoted to defining the most reasonable price under project-specific circumstances. The approach proposed in the paper promotes a systematic approach to real-life bidding problems. It integrates practices observed in operation of construction enterprises and uses directly available input. It may facilitate establishing the contractor’s in-house procedures and managerial decision support systems for the pricing process.
9
Content available remote Pricing and financing strategies and costs of transport infrastructure
84%
Braun-Moser U.
Zeszyty Naukowe. Problemy Transportu i Logistyki / Uniwersytet Szczeciński
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2010
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tom Nr 8
37--44
EN
Transport infrastructure is still poorly used and underfi nanced for lack of transparency in the costs paid by users, lack of adequate funds and the absence of a framework conducive to investment. The White Paper (2001) ‘European transport policy for 2010 – time to decide’ brought already attention to the clear mismatch between the stated objectives of the TEN-T1 and the fi nancial resources available to the Community. On the other side with the immense growth of traffi c and transport more investment in infrastructure is absolute necessary, without high-performance transport networks, economies cannot be competitive. The creation and smooth operation of TEN-T which became offi cial Community policy 10 years ago, is a key condition for the success of the internal market to ensure sustainable mobility in an enlarged EU. [...]
PL
W artykule podjęto problematykę relacji między kosztami infrastruktury transportowej a wyborem strategii cenowej oraz strategii finansowania jej rozwoju. Przywołuje się stosowne w tej kwestii zapisy wybranych dokumentów Unii Europejskiej, w szczególności białej księgi i zielonej.
10
Rola marketingu w przedsiebiorstwach branzy spozywczej
42%
Mruk H.
Biuletyn. Korporacja Producentów Żywności – Klub Promocji Jakości
|
2001
|
nr 1
13-16
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