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Model Of Investment Security Of The National Economy In The Conditions Of Digitalization: Case Of Ukraine

100%

Tkalenko S.

nr 9

1-10

The current stage of world development leads to global challenges facing the countries of the world, in particular, it concerns the ensuring economic security and its component – investment. The current stage of ensuring the security of national economies has led to the transformation of this concept. The change of the paradigm of economic security has led to an increase in the role of investment security and its further research. External and internal factors, processes and their interconnections, lack of sufficient information, digitalization determine the characteristics of the model and the complexity of the study of this issue. The article focuses on the role and approach to the study of investment security; the author constructed a cognitive map of factors characterizing the interconnection of investment security elements. The map of the investment security model is disclosed through the stages of its formation, namely object analysis, cognitive analysis, building a cognitive model, building a cognitive map, as well as determining (detecting) its vertices and the relationships of factors characterizing investment security. It has determined positive and negative influence of factors that change depending on the current conditions of development of the world economy and the development of information and communication technologies.

Drugie exposé Donalda Tuska, czyli próba utrzymania władzy. Strategie perswazyjne

86%

Polkowska L.

Oblicza Komunikacji

2014

tom 7

163-171

The article focuses on an analysis of the basic persuasion strategies employed in Prime Minister Donald Tusk’s second policy statement delivered on 12 October 2012. They include using positive images, creating a bond between the speaker and the addressees, emphasising the significance of the issues discussed as well as lending credence to the statement. The text contains almost no negative vocabulary, with the dominant values present in it being security, trust and hope. The style of the speech is devoid of pathos; instead, it is full of colloquial terms and metaphorical descriptions intended to bring the complex political problems closer to people thanks to references to everyday life. Devices meant to lend credence to the speech are dominated by two opposing techniques: making the message subjective and categorical. The addressees’ trust can also be increased by verbal identification with the so-called ordinary people as well as emphasis on their problems and concerns. Stressing the significance of the issues raised is to indirectly boost the speaker’s self-esteem and to translate into a belief that power is in the hands of the right individuals. The prime minister’s second policy statement can be viewed as an attempt to hold on to power at a time when society’s trust in the government was on the wane.