Wyniki wyszukiwania - Biblioteka Nauki

1

Analiza przejawów kultury politycznej Platformy Obywatelskiej podczas parlamentarnej kampanii wyborczej prowadzonej w Internecie w 2011 roku

100%

Bejma A. , Wesołowski P.

Studia Politologiczne

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2012

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tom 26

81-108

EN

This paper contains considerations over political culture manifestations of the Civic Platform (Platforma Obywatelska) on the Internet during the polish parliamentary campaign 2011. The authors analyzed the political culture in three main dimensions. The first of them is the area of knowledge, which includes the program and the content contained on the Web sites of the Civic Platform candidates. Another one is the socio-communicational level, in which relations between a politician and his voters occur in the Web 2.0 network model. Last dimention is the technology and its impact on the changing ways of presenting content and contacting other participants of political life. Article ends with considerations on further possible changes in political elections on the Internet.

2

Sojusz Lewicy Demokratycznej – ewaluacja internetowej kultury politycznej podczas kampanii parlamentarnej w 2011 roku

100%

Chibowska A. , Garlicki J. , Mider D.

Studia Politologiczne

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2012

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tom 26

193-232

EN

The article contains a multi-dimensional analysis of the activity of the Democratic Left Alliance (Sojusz Lewicy Demokratycznej, SLD) on the Internet during the parliamentary elections campaign in 2011. The scope of observation and analysis of the SLD’s activity allows to reconstruct and evaluate patterns of political culture in the following three dimensions: 1) programme offer dimension – including the scope and content of the election platform, 2) communicational and social dimension – focusing on the types and kinds of rhetorical expression, attitudes towards competitors, political opponents, and the electorate, and 3) technical dimension – encompassing aesthetics generated by the SLD’s web content and it’s compliance with the Internet political culture. Monitoring of all online channels of communication in the Web 1.0 and Web 2.0 were included into consideration: web sites, discussion forums, newsletters, social media profiles, blogs and microblogs.

3

Tygodniki opinii – użyteczny instrument marketingu politycznego?

100%

Bartoszewicz M.

Historia i Polityka

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2019

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nr 27 (34)

57-69

EN

The main objective of the article is an attempt to determine the marketing utility of opinion-forming weeklies in the view of political actors. The following chapters include answers to questions, such as: 1. What kind of functions in the political debate are fulfilled by opinion-forming weeklies? 2. What distinctive features are related to the concept of political marketing? 3. What kind of marketing instruments remain at the disposal of politicians in pluralistic systems? 4. What is the significance of the marketing utility of opinion-forming weeklies in the view of political actors appealing for public support?

4

Political Marketing in Digital Games: ‘Game Over’ for Traditional Political Marketing Methods

100%

Baltezarević R. , Baltezarević B. , Baltezarević V. , Kwiatek P. , Baltezarević I.

Acta Ludologica

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2019

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tom 2

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nr 2

28-46

EN

This study focuses on digital games that have become powerful persuasion tools which can be utilized for political marketing purposes. The authors believe that these media have to be thoroughly explored, because of the great potential of these platforms to become very useful tools for setting up political messages and the outreach capacity to the voting segment being difficult to achieve if only traditional media are used. The paper provides a set of theoretical views on political marketing in digital games. There are many examples analyzed in the paper, proving that the techniques of political marketing can create big benefits and that they can help politicians achieve their goals. So, we hypothesized a new phase of political marketing, underpinned by the utilization of digital games. As a methodology, we used content analysis of various digital games. The aim of this paper is to offer a better understanding of the benefits of political marketing campaigns in the digital gaming industry and to explore the role and impact of these techniques, as well as to provide potential future directions of this form of marketing.

5

Kształtowanie wizerunku politycznego kandydata w mediach na przestrzeni lat

100%

Dybich W.

Krakowskie Studia Małopolskie

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2024

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tom 1(41)

89-105

EN

Communication is an integral part of human life. It occurs simultaneously on many levels and in many different directions. With the development of new technologies and, consequently, with the development of new ways of reaching a mass audience, the media have taken over the main role in this process. Currently, apart from the information function, the media are also assigned other functions, including: educational, integration, entertainment, opinion-forming, communication, economic and intervention. Aware of this state of affairs, politicians try to respond in all possible ways to the needs visible among society, creating their profile as a kind of consumer product ready for sale. This process is increasingly supervised by a whole team of professionals who monitor the behavior of rival candidates and create a persona that will better and more accurately respond to emerging and dynamically changing social needs.

6

Polskie kampanie wyborcze 1989–2011. Od plakatów z Lechem Wałęsą do marketingu 3.0

100%

Annusewicz O.

Studia Politologiczne

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2011

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tom 22

105-124

EN

The development of political marketing in Poland can be compared to Keith’s model: Lech Wałęsa posters (propaganda due to limited supply), 1990–1996 (focus on product communication strategies), 1997–2005 (focus on voters’ needs). Nevertheless the period of 2005–2007, and particularly the way the government of Law and Justice worked and communicated with the public, led to the emergence of values which started to be considered as benchmarks. Today’s political preferences eventuate not from the party’s economic program analysis but from the emotional attitude towards the values represented by key players. Rivalry takes place between patriotic and religious values represented by Law and Justice and individual freedom and admiration for optimism, love, joy and happiness shared by the politicians of Citizen’s Platform. This phenomenon can be described with Philip Kotler’s marketing 3.0 concept.

7

Polskie Stronnictwo Ludowe – ewaluacja internetowej kultury politycznej podczas kampanii parlamentarnej w 2011 roku

100%

Mider D. , Marcinkowska A.

Studia Politologiczne

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2012

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tom 26

145-192

EN

The article focuses on analysis and evaluation of the manifestations of the internet political culture of the Polish Peasant Party in three dimensions: 1) content dimension, 2) socio-communicational dimension and 3) technical dimension. The first of these dimensions analyzes the content and form of the PSL election programme, and rates its availability on the Internet. With regard to the sociocommunicational dimension which is a key variable of the Internet electoral marketing following issues were examined: the types and nature of the arguments used by the PSL in the Internet discourse, the attitudes of PSL to the electorate and to other participants in the electoral game, the coherence of forms in which these messages are manifested. Technical dimension, in turn, relates to the accuracy of information and compliance of Web standards of PSL political culture: the ability and the adequacy of cultural codes adopted by surfers. The article ends with the synthesis encompassing evaluation of all the dimensions of political culture of PSL on the Internet.

8

EWOLUCJA STRATEGII MARKETINGOWYCH POLSKICH PARTII POLITYCZNYCH 1989-2011 – OD STUDIA WYBORCZEGO DO REKLAMY INTERNETOWEJ

100%

OLSZANECKA A.

Polityka i Społeczeństwo

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2014

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nr 3(12)

131-140 (10)

EN

The Round Table Agreement led to the opening up of the Polish political scene and initiated the free competition of political parties. From this moment on we have dealt with permanent professionalization of the campaign, especially political TV advertising. Analyzing TV spots from the election campaigns we can subdivide three phases, at-tributable to periods: 1989–1995, 1995–2001 and 2001–2011. The first of these is char-acterized by a low degree of professionalization and poor use of political advertising. The second phase involves the personalization of the campaign and gradual expansion of advertising formats. The third phase, initiated by parliamentary elections in 2001, is characterized by a significant increase in spending on paid advertising and benefiting from patterns of U.S. political campaigns (shorter and more dynamic spots, domination of image content and the use of negative advertising). Parliamentary elections in 2011 may herald the beginning of the next phase. It can be assumed that in the era of technological progress Polish parties will gradually move their advertising messages to the Internet.

9

Nazwy komitetów wyborczych – aspekty strukturalne i aksjologiczne

100%

Naruszewicz-Duchlińska A.

Poznańskie Studia Polonistyczne. Seria Językoznawcza

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2017

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tom 24

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nr 1

103-116

PL

The subject of this paper will be a semantic and structural analysis of the names of electoral committees, and a reference to the axiological systems that are indirectly reflected by them. The names of electoral committees are obligatory elements of electoral activities, as well as being an interesting element of political marketing.

10

The use of the concept of marketing in political studies

100%

Hładkiewicz W.

Management

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2001

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tom Vol. 5, no 1

77-86

EN

The article presents suggestions for the use of marketing concepts for political studies. In particular, it concentrates on the analysis of the question of advantages, which result from using for political studies notions and research methods (e.g. the SWOT analysis) used in the theory of organization and marketing.

PL

W artykule przedstawiono propozycje badawcze zastosowania koncepcji marketingu do badań politologicznych. Zwłaszcza poddano analizie zagadnienie korzyści jakie wynikają z zastosowania w nauce o polityce aparatury pojęciowej i metod badawczych (np. analiza SWOT) stosowanych w teorii organizacji i marketingu.

11

IDENTYFIKACJA WIZUALNA W SYSTEMIE POLITYCZNEGO ZINTEGROWANEGO KOMUNIKOWANIA MARKETINGOWEGO – WYBRANE ASPEKTY

100%

GAWROŃSKI S.

Polityka i Społeczeństwo

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2013

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nr 1(11)

40-51 (12)

EN

Integrated Marketing Communication (IMC) is a concept well known since the 1990s. It was elaborated for business branding and economic marketing actions. Its efficiency in business causes a growing interest in diverse forms of sector marketing – also political marketing. It is assumed that one aspect combining tools-like elements of IMC is Public Relations. However, an equally important factor, being a binder of all marketing communication tools of visual character is the building and implementing of visual identification systems. In this article chosen aspects of role that visual identity plays in marketing communication applied in political marketing are shown.

12

Positioning as a Part of Political Marketing

100%

Liutko N.

Historia i Polityka

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2015

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nr 14(21)

25-31

EN

The political subject is defined as the consumer of goods in the form of political power, political ideas, political leaders, and parties. Political marketing is understood as the identification of political relations and processes with different forms of market exchange and the process of electoral choice as a specific market (the act of purchase and sale). The concept of political positioning appeared as the result of relevant categories of commercial research in the political sphere. Political positioning should be considered as the process of political communication aimed at acquiring by political actor his position in political marketing. It is the most difficult type of political and communication strategic campaigns. This approach allows the candidate (party) to compare his image with electorate’s views of desired (acceptable) candidate, political party; compare his image with the image of an opponent; explore the pros and cons of alternative positions; and choose those the most advantageous position for a candidate (party).

13

An ideology of disconnection: For a critical political marketing

100%

Savigny H. , Wring D.

Central European Journal of Communication

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2009

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tom 2

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nr 2(3)

251-265

EN

The processes of contemporary politics are increasingly informed by ideas and principles that derive from conventional marketing. This, we suggest, is intimately connected to the neoliberal ascendancy which characterises the global political environment. In this article we seek to historicise the structural and ideological embedding of economic ideas within the political realm. We argue that marketing both informs and is a product of these changes and that there are important consequences, notably the further detaching of an already disaffected public from the electoral process. Conse- quently we conclude that the “marketisation” of politics has come to represent an “ideology of discon- nection.”

14

Postprawda i nowe media. Czy potrzebujemy postprawdy?

89%

Pawełczyk P. , Jakubowski J.

Środkowoeuropejskie Studia Polityczne

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2017

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nr 1

197-212

EN

Post-truth was acknowledged as the word of 2016 by the editors of the Oxford Dictionaries. Several months ago it was a fashionable term used by intellectuals and scholars in the social sciences to offer a better or worse description of the reality of the Western world and the quite unexpected collapse of its order. Today, post-truth is successfully employed in everyday speech by columnists, journalists and even satirists. Given this rapid popularity of post-truth, it is worth asking the question of whether a new term is required to complement the conceptual apparatus of political science, and if such a term can make any contribution to studies into the political reality, particularly when such events as Brexit or the election of Donald Trump as the 45th US President are taken into account. The purpose of this paper is therefore to answer the question of the extent to which post-truth is conceptually autonomous. Another question concerns the dissemination of false information and the participation of new media in this process.

PL

Termin postprawda uznany przez redaktorów Oxford Dictionaries za słowo 2016 roku, jeszcze kilka miesięcy temu stanowił modny w kręgach intelektualistów i przedstawicieli nauk społecznych termin lepiej lub gorzej opisujący rzeczywistość załamującego się dość niespodziewanie ładu zachodniego świata. Dziś z powodzeniem wchodzi on do języka potocznego będąc chętnie stosowanym przez publicystów, dziennikarzy, a nawet satyryków. W obliczu tak gwałtownego wzrostu popularności postprawdy, warto zadać pytanie czy politolog w swoim aparacie pojęciowym potrzebuje nowego terminu i czy może wnieść on coś do badań nad rzeczywistością polityczną, szczególnie biorąc pod uwagę wydarzenia takie jak Brexit czy wybór Donalda Trumpa na 45. Prezydenta Stanów Zjednoczonych. Celem artykułu jest więc odpowiedź na pytanie: na ile postprawda tworzy pewną pojęciową autonomię? Drugim natomiast, jest pytanie o dystrybucję treści niezgodnych z prawdą i udział w tym procederze nowych mediów.

15

Holistic Model of Celebrity Endorsement in Political Marketing

88%

Mikuláš P.

Political Preferences

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2016

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nr 13

87-95

EN

The aim of the paper is to provide useful tools for integral look at the celebrity endorsement process in political marketing that results in a holistic concept. The need for its creation was initiated by several authors, highlighting the inadequacy of partial approaches and thus limited possibilities for application of the existing models. Today, the main shortcomings of existing concepts of the theory and research in the field of celebrity endorsement lie in its fragmentation and inconsistency. The proposed model, based on theoretical research, has the ambition to open a wider debate on the issue and to provide practical tools for better understanding of the phenomenon.

16

Access to Firearms as an Element of Political Positioning of the Democratic Party and the Republican Party during the 2016 US Presidential Elections

88%

Borówka A.

Historia i Polityka

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2019

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nr 28 (35)

87-101

EN

The aim of the paper is to identify and describe the policy positioningof the Democratic Party and the Republican Party as concerns access to firearms duringthe 2016 presidential election in the USA. The material analyzed includes official political platforms of both parties and statements of presidential candidates on access to firearms issued during the presidential campaign. The main research method used is content analysis. Based on the conducted analysis, numerous differences and similarities were identified between elements of the political product of “Firearms access” as well as in the (self)positioning of the two parties in relation to the issue. The results point to the significance of the problem of access to firearms as a political product strongly stratifying the American society, a true line of partisan divide. The added value of the article is highlighting the importance of the issue of firearms access in the American political culture, markedly influencing the American political market.

17

Zarządzanie marketingowe partią polityczną w teoriach Roberta P. Ormroda i Stephana C. Henneberga

88%

Potarzycka-Szczerba A.

Athenaeum. Polskie Studia Politologiczne

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2015

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tom 45

145-156

EN

Although political marketing management is still a very popular issue in modern political science, surprisingly, only few studies have tried to provide theoretical foundations for describing comprehensive marketing process in political parties. The aim of this paper is to present two complementary concepts developed by Robert P. Ormrod and Stephan C. Henneberg: Political Market Orientation and Strategic Political Postures. Both authors have prepared a theoretical framework for complex analysis of marketing operations in the parties. They consider political marketing management to be a permanent process which includes mainly building and maintaining relations with various stakeholders and creating strategies. The article presents these concepts from the perspective of previous studies and criticizes some assumptions in purpose to indicate possibilities and barriers of future empirical work.

18

The Blurred Problem of Foreign Funding of Civil Society Organizations in the Light of Political Marketing, Praxiology and Hybrid Warfare

88%

Szałek B. Z.

Reality of Politics

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2016

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nr 7

195-211

EN

This paper deals with the problem of foreign and cryptoforeign funding of civil society organizations (CSOs). The question of foreign funding of CSOs is presented in the light of political marketing (inter alia: identification of global, regional and local market mechanisms (donors – clients)), hybrid warfare (real aims / interests of donors (the question of specific intelligence and counterintelligence)) and praxiology (effects, effectiveness).

19

Adaptacja instrumentów marketingu ekonomicznego na potrzeby polityków

75%

Kur D.

Świat Idei i Polityki

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2018

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nr 17

290-309

PL

Osią przewodnią artykułu są wspólne instrumenty w dwóch różnych dziedzinach nauki, jakimi są marketing polityczny i marketing ekonomiczny. W artykule zaprezentowane zostały najważniejsze wątki implementacji marketingu ekonomicznego do polityki. Poddano identyfikacji czynniki, które najbardziej determinowały wpływ ekonomii na politykę, a dokładniej wpływ marketingu i reklamy produktu na kampanie wyborcze polityków i ich partii. Analiza została oparta na konkretnych przykładach prekursorów marketingu politycznego na tle prowadzonych kampanii. W treści artykułu wnikliwy czytelnik odnajdzie podobieństwa i różnice przedstawione w procesie przenikania się tych dwóch dziedzin w aktywności współczesnych społeczeństw.

EN

The most important issues of the article are common tools in two different sections, namely political marketing and economical marketing. The most important trains of the implementation of the economical marketing to politics are presented in this article. The dissertation identifies the factors, which have determined the influence of the economy on politics. More precisely, it presents the influence of the marketing and the advertisement of the product on the political campaigns. The main though is based on concrete examples of pioneers of political marketing. In this article a perceptive reader is going to find similarities and differences presented in the process of permeation of these two branches in the activities of the present-day society.

20

Marketing Communication of Selected Conservative and Liberal Parties in Slovak Region before Elections

75%

Jánošová D. , Bundzíková R.

Political Preferences

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2020

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nr 26

27-40

EN

Through a democratically set system of state functioning, political parties are given space for their establishment and subsequent functioning. Nowadays, registering new parties is not an issue in Slovakia, but another issue arises - most political parties cannot attract voters, and as a result they lose general sympathy and also necessary votes in elections. For a political party to become known to its voters, it needs to address and subsequently implement techniques of political marketing. Reaching and gaining voters is essential for a political party to continue to exist. By using marketing communication in its election campaign, a political party can succeed more than the one that has not used them. Therefore to adequately address its voters, a political party has to know their social, cultural, economic as well as religious background. The political party must also pay attention to the creation of an election program that appeals to voters. However, a political party should choose such proper communication channels through which it will be able to attract its supporters. The presented paper deals with the issue of using / not using marketing communication before the parliamentary elections in 2020 in selected Slovak conservatively and liberally oriented political parties in the Trenčín region. The authors present their findings on the basis of the analysis of marketing communication tools, as well as formuate research questions that helped them meet the research goal, in particular, whether selected political parties used/did not use specific marketing communication tools in their election campaign in 2020.