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2 Studia Politologiczne

2 2012

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Wykorzystanie Internetu w komunikowaniu politycznym elit z wyborcami

100%

Garlicki J. , Mider D.

Studia Politologiczne

2012

tom 25

177-209

The article analyzes the ways and extent of use of the Internet to communicate with voters by the Polish political elites. The evaluation was done from the perspective of the thesis of so called permanent campaign phenomenon. An important part of the evaluation was also comparison of the Polish experience and abroad campaigns (the USA). The model of analysis was enriched by an original classification and the review of political channels of communication on the Internet. In this context, the idea of communication revolution in Polish political campaigns was strongly criticized. The article compares also the traditional media (television, radio and press) with a new medium – the Internet in terms of their credibility, attractiveness and effectiveness in public awareness. The analysis identified a number of problems related to the political communication of Polish elites on the Internet. These are: lack of competence in following the technological bandwagon, insufficient abilities in the Internet cultural code, abandonment of Internet communication projects, and publishing derivative and superficial political information.

Prowadzenie kampanii permanentnej w Polsce. Uwagi na temat zjawiska i wykorzystywanych narzędzi

88%

Biskup B.

Studia Politologiczne

2012

tom 24

132-148

The article presents a reflection on the permanent campaign and its implementation in the Polish political system. Defines the concept of the electoral campaign and the permanent campaign and reviews their characteristics. Then analyzes two features most important for this phenomenon that is media relations and conducting continuous opinion surveys. In the conclusions timeframes of the permanent existence of the phenomenon of the permanent campaign in Poland are outlined, and the key features of the used tools are defined.