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EN
An online survey was carried out to explore how respondents listen to music recordings. It was anticipated that the listener’s preferences would be influenced by various factors, such as age, music genre, the contexts in which they listen, and their favored methods of music consumption. Consequently, the data were collected to analyze these relationships. The survey, structured as a web application, encompassed 23 questions, with seven specifically aimed at defining the respondents and the remainder contributing to the dataset for analysis. The results reveal a prevailing preference for listening to music via streaming platforms. Respondents predominantly engage in passive listening, where music becomes a background presence without commanding their focused attention. Moreover, the data also highlight a noteworthy correlation between preferred music genres and the age of the listeners.
EN
The music market is a very dynamically growing segment of the worldwide economy. Modern solutions, for example music streaming, cause significant changes in the phonogram distribution process on a world scale. For this reason more and more listeners choose internet platforms, which offer a rich library of records for a subscription fee. The objective of this article is to provide a detailed description of the music market, to present marketing operations carried out by businesses from the music sector and to present results of survey studies on the impact of marketing operations on buyer’s behavior on the music market in Poland. This work is based on primary and secondary research concerned with buyers’ behaviors and a structural analysis of the music market.
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