In the field of creating models of companies' development, their strategies and competition, various conditions can be analysed, various factors determining success or failure, various competences, resources and even management methods. This requires flexibility and numerous adjustments to both anticipated changes and the ones in progress (innovativeness, competitiveness, relative advantage over competitors). Most of the transformations in the scope of basic economic relations are and will be conditioned by innovations. Companies' development tendencies towards strategic development aimed at the innovation process have become popular in developed countries in recent years. It is reflected in business entities' abilities to undertake various types of activity at the same time (new products, new technologies, research and development, designing, project management, marketing, logistics, intellectual capital as a source of competitiveness improvement, balanced score-card in value management). The new phenomena and tendencies mentioned above require more intense innovativeness, changes in ownership structure, national and international innovation policy, strategies, management methods, as well as the change in the way they operate on domestic and international markets. Variety and change are two most characteristic features of today's companies.