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Działalność prasowo-informacyjna instytucji publicznej na przykładzie polskiej policji

100%

Sokołowski M.

Studia Politologiczne

2014

tom 34

211-225

The article concerns creating the image of a public institution what the Polish police is. It contains characteristics of the Press and Information activities, coordinated by the Spokespersons. This text bring the issue up of increasing public confidence to the police in recent years. The role of the journalists was emphasized as well. The journalists who inform the public about the activities of the police, making the assessment which has a big influence on the public perception. In the process of creating the image, choosing the right tools can decide about the success or media failure of the institution’s image.

Prowadzenie kampanii permanentnej w Polsce. Uwagi na temat zjawiska i wykorzystywanych narzędzi

100%

Biskup B.

Studia Politologiczne

2012

tom 24

132-148

The article presents a reflection on the permanent campaign and its implementation in the Polish political system. Defines the concept of the electoral campaign and the permanent campaign and reviews their characteristics. Then analyzes two features most important for this phenomenon that is media relations and conducting continuous opinion surveys. In the conclusions timeframes of the permanent existence of the phenomenon of the permanent campaign in Poland are outlined, and the key features of the used tools are defined.

Czy PR-owcy zagrażają dziennikarstwu? Związki public relations z media agenda setting

86%

Olędzki J.

This article analyzes the role PR specialists play in shaping the media content. In the context of media agenda-setting theory the article discusses the results of B. Baerns study on the impact of German PR specialists on the national media and the meaning of so-called “determination thesis” and interefication theory which explain the issue of the mutual relationship bewteen PR and journalism. The paper also presents the results of a survey conducted by the author of the article among Polish PR professionals about their influence on the Polish media content.