Wyniki wyszukiwania - Biblioteka Nauki

Ten serwis zostanie wyłączony 2025-02-11.

Nowa wersja platformy, zawierająca wyłącznie zasoby pełnotekstowe, jest już dostępna.
Przejdź na https://bibliotekanauki.pl

Ograniczanie wyników

1 2014

Znaleziono wyników: 2

Liczba wyników na stronie

Wyniki wyszukiwania

Wyszukiwano:
w słowach kluczowych: linguistic strategies

Sortuj według:

Ogranicz wyniki do:

Strategie propagandowe w dyskursie stalinowskim skierowanym do młodzieży

100%

Ożóg S.

tom 7

75-87

The article is an attempt to fill a gap in studies of the language of communist propaganda. It focuses on propaganda strategies in the Stalinist discourse addressed to young people. What the analysed texts have in common is also their journalistic nature. The source material comes from the period of 1944–1956. It encompasses written texts from national daily papers as well as congress proceedings published in thousands of copies.

Strategie językowe w interakcji handlowej na Twitterze

88%

Tereszkiewicz A. , Uniwersytet Jagielloński K. J. A. , anna.tereszkiewicz@uj.edu.pl

The aim of the analysis was to investigate linguistic strategies used in business interaction between clients and firms on selected business profiles on Twitter. The analysis aimed at establishing which strategies are used in the interaction. The analysis referred to the classification of strategies suggested by Zgółkowa and Pałka based on von Thun’s four-sides model of communication. Strategies used on four levels of the message were analysed, i.e. on the factual level, relationship level, self-revelation level and appeal level. The analysis indicated that strategies transposed from other media are used in the interaction. An undeniable asset of this medium is, however, the possibility to combine a range of forms of interaction and strategies.