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1 Prace Kulturoznawcze

1 2019

1 Gomóła A.

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Gomóła A.

nr 1

115-123

In this paper I ponder on the dominance of the “narcistic culture,” or a culture in which narcissism disseminates as a basic behaviour type, with its characteristic values (inspired by Ruth Benedict’s idea). I describe the “narcissism culture” typologically: I put it in an opposition towards the “culture of common good” and characterise it as a diffusive net of traits (inspired by Alfred L. Kroeber’s idea), which actualises itself in concrete local conditions. “Narcissism culture” is based upon individualism, ambition, and care for keeping up the image, while distancing itself from the “culture of common good,” i.e. community oriented, honour, caring for keeping up the image and reputation. The conditions for the narcissism to spread were possible because or were created by industrialisation, with its six traits indicated by Alvin Toffler: standardisation, specialisation, synchronisation, concentration, maximalisation, and centralisation, whereas due to the development of capitalism the narcistic behaviours were reinforced and gained social importance.