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Współczesny stosunek do normy językowej w świetle memów internetowych

100%

Niekrewicz A. A.

nr 2

319-330

The aim of the article is to present how the approach towards linguistic correctness of current users of the Polish language is reflected in Internet memes. The starting point is the assumption that language norms in online communication are treated in a different manner than usual. However, the high frequency of deviations from norms in online texts (especially in memes) does not mean a simple neglecting of the rules of linguistic correctness, as it includes both unintentional and accidental breaches of norms (coming from ignorance, lack of knowledge of rules or carelessness) and intentional actions of functional character, dictated mostly by treating the language in a ludic manner. In this article, the analysis of deviations from norms in memes is subordinated to presenting their purpose, which could be one of the following: linguistic fun, satire, anarchist defiance or provocation, attracting attention of recipients in order to distinguish the meme among massive amounts of information, and the diagnosis of linguistic correctness of specific people or representatives of various social groups (e.g. junior high school students, sports fans, blokers, sports commentators, teachers, elderly women). Moreover, creating negative protagonists of memes by attempting to imitate their language, which consists mostly of repeating their linguistic errors, allowed for the recreation of linguistic awareness of Internet users, e.g. for indicating the most ridiculed types of errors (spelling, phonetic and lexical). The key conclusion from the analysis is the indication of memes exemplifying the alignment with norms as a value, even if its appreciation is preceded by the (apparent) rejection of all rules.

Stereotypy narodowe i etniczne w memach internetowych

72%

Niekrewicz A. A.

nr 2(20)2019

35-46

W przypadku każdej narodowości można wyróżnić wieloskładnikowe serie memetyczne, w których powtarzane są te same koncepty oraz informacje. Celem artykułu jest analiza wybranych stereotypów narodowościowych i etnicznych odtworzonych na podstawie 520 memów internetowych. Autorka wskazuje cechy składające się na wizerunek wybranych narodów (Amerykanina, Araba, Roma, Polaka) oraz omawia językowe schematy służące ich charakterystyce.

For every nationality, there are multi‑component meme series that echo the same concepts and information. This article is aimed at analysing selected national and ethnic stereotypes reconstructed from 520 internet memes. The author identifies the features that make up the image of selected nationalities (American, Arab, Romani, Polish) and discusses linguistic schemes used to describe their characteristics.

Oсобенности котоматрицы как интернет-жанра

72%

Makarowska O.

nr 3

77-95

Представляется формирование котоматрицы как жанра, раскрываются ее основные жанровые признаки, выявляется роль в компьютерно-опосредованной коммуникации, описываются главные функции, а также разрабатывается модель коммуникативного акта по передаче и приему котоматрицы как сообщения. Дается определение таким понятиям как интернет-жанр, интернет-коммуникат, интернет-мем. В работе представлена классификация интернет-жанров и место котоматрицы в ней. Обращается внимание на схожесть котоматрицы с жанром частушки, описываются их общие черты. Выявляются межжанровые и внутрижанровые связи, характерные для котоматричных текстов.

The article comprises an analysis of one of the new internet genres – cat memes. The author presents the formation process of this particular genre, discusses its basic features and shows its role in the computer mediated communication. The model of an act of communication in which cat memes perform the function of the message is described. The following notions are defined: internet genre, internet message, internet meme. The author presents a typology of internet genres and establishes the position of cat memes among other genres. Moreover, the article draws attention to the similarities between cat memes and one of the Russian folk genres, the chastushka, and describes their common features. Finally, the relations between different genres of cat memes and the relations within the genre structure are discussed.