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Marketing partnerski korporacji transnarodowych a drożność kanałów informacyjnych

100%

Stawarska E.

2004

tom z. 24

237-248

Nieustające zmiany sytuacji na rynkach światowych (zmiany rozmiarów, chłonności, oczekiwań rynków, wyposażenia w zasoby, liberalizacja przepływu towarów) stwarzają wciąż nowe zagrożenia i możliwości dla korporacji transnarodowych. Wkraczają one na nowe rynki, podejmują działania racjonalizujące w swoich filiach, integrują je, zwiększają skalę i specjalizację działania, podejmują kooperację, tworzą alianse strategiczne z innymi firmami. Wymienione działania wymagają ciągłego inwestowania w marketingowe kanały informacyjne.

All the changes which are present on world markets (size changes, market expectation, access in sources, liberalization in materials flow) make new treatments and opportunities for international corporations. They just entry on new markets, increase scale and specialization, are open to cooperate, and make strategy alliance with another companies. All the interns above are obliged in investing in marketing information channels.

Działalność marketingowa korporacji międzynarodowych

100%

Stefański J.

nr 2 Ekonomia

89-106

In their system of management international corporations have an organizational office that deals with marketing activity. The success of an international corporation depends on marketing activities on a given market and its profit. The basic marketing activities entail the following: an analysis of the market and the organization itself, working out a marketing strategy, segmentation of the market and positioning, selection of a target market. Corporations employ in these organizational offices the best professionals in the area of marketing; sometimes they take them from competing firms. The branch section of multinational corporations there dominate the most advanced technologies of the processing industry (electronic, electromechanical, chemical, and pharmaceutical). The importance of the primary industry, whose share was primarily the greatest, is gradually decreasing, whereas the activity of international corporations is increasing in the sector of services (especially financial, transporting, advertising, touristic, and counselling).

Interesy państw a działalność amerykańskich korporacji międzynarodowych w latach 60. i 70. XX wieku

100%

Matera P.

nr 8(39)

159-186

The main purpose of the article is to analyze the influence of international corporations on both domestic and foreign policy of the home and host countries as well as on intergovernmental relations. In the 1960s. and the 1970s. the predominant role of the US enterprises could be observed. Those companies invested mostly in the EC countries. They were welcomed there after the WWII, but the host countries felt growing concerns. They started to perceive the activities of the American enterprises as a challenge to national interest and even the national sovereignty. Therefore the actions to prevent foreign dominance were undertaken and the politicization of those matters was quite frequent. Also the authorities of the United States tried to control excessive capital flows and the transfer of certain goods and technology to the „enemy countries”. Moreover, the American corporations were reluctant to the unnecessary links with the US government as they wanted to avoid its impact on their activities.

Rozwój korporacji międzynarodowych i ich wpływ na proces globalizacji gospodarki światowej

75%

Jóźwik B.

nr 3

197-208

The first period of the development of “modern” international corporation falls on the end of the 19th century an early 20th century. It was then that due to innovations in communication it was made possible to co-ordinate and control corporations on the international scale. After the Second World War international corporations actively joined the formation of international economic relations, above all in international trade and foreign investments. Analysing the development and activity of international corporations according to their origin, one may distinguish three stages: the years 1945-1972 – the period of the domination of American corporations; the years 1973-1984 – the period of intensive expansion and an increase in importance of European and Japanese corporations; the period from 1985 on – the economic triad in the world and corporations of the three economic world centres become more important. The fact that the triad system took place is connected with a strong concentration of localisation of mother international corporations in the highly-developed countries, and small importance in the world economy of the corporations from the developing countries. Due to the growing importance of the corporations in shaping international economic relations, this situation makes it that differences increase in the economic development of countries and regions.

EFFECTIVE SCHEMES OF FINANCING MERGERS AND ACQUISITIONS OF INTERNATIONAL CORPORATIONS

75%

Momot V. , Makedon V.

nr 2

57-63

The article considers the question of a choice of the optimum scheme of financing mergers and acquisitions (M&As) in the environment of international corporations. Methods and ways of financing integration transactions are considered and key factors and system processes of realization of these transactions are defined.