This article is devoted to the concept of „immanent aura.” In the first, historico-philosophical part, I discuss the theory of art presented by Gilles Deleuze and Felix Guattari in the work What is Philosophy? In the second part, using concepts taken from these philosophers, I analyze selected works, included in the entertainment culture (inter alia black and viking metal music as well as computer games). I try to demonstrate that they can be considered as works of art, because they meet the requirements imposed by Deleuze and Guattari. In the last part I argue with the Benjamin’s concept of “aura” of the work of art, to show that mass reproducibility and availability does not lead to the disappearance of the aura but its transformation: from transcendent the aura becomes immanent.
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