The article consists of the following thematic threads: a) an overview of three interpretations of the term “ideology” in subject literature; b) a reconstruction of Max Horkheimer`s ideology conception, presented in the first half of the 1930s in writings published in the Zeitschrift für Sozialforschung [Social Research Journal]; c) an attempt to answer the question to what degree this conception was paradigmatic for the early Frankfurt School (here, for comparative purposes, the author cites writings by Leo Löwenthal and Paul Landsberg, which were also published in the Zeitschrift für Sozialforschung).
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