Wyniki wyszukiwania - Biblioteka Nauki

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Wpływ zachowań wyborcy na zakres czasowy marketingu politycznego

100%

Płoński A.

Roczniki Nauk Społecznych

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2004

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tom 32

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nr 3

105-121

EN

Despite numerous publications on the subject, there is still no agreement as to the sense of political marketing, its nature and aims. The article `The Impact of Voter Behaviour on the Time Span of Political Marketing' touches upon the fundamental issue of the essence of marketing activities on a political market. The author seeks to answer the question: Should (in the light of efficiency criterion) political marketing be only one of manifestations of a party's electoral activity, or should all party's activity - both between and during campaigns - be based on a long-term marketing strategy? The starting point is the analysis of theoretical models of voter behaviour supported with an empirical research carried out by the author from September 1997 to September 2001 in Poland. The conclusion of this analysis is that reducing marketing activities only to campaign communications curtails its efficiency. Therefore, all marketing activities should be based on a long-term marketing strategy which covers a party's activity both between and during election campaigns.

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Identyfikacja partyjna i bliskość programowa partii jako determinanty decyzji wyborczej w wyborach parlamentarnych w 2011 roku

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Żerkowska-Balas M.

Studia Socjologiczno-Polityczne. Seria Nowa

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2015

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tom 03(1)

35-62

PL

So far Poland has experienced extremely high levels of electoral volatility, which indicated a lack of strong links between political parties and voters. Thus, the assumption may be made that the electoral decision in Poland is based on substantive reasons, such as, for example, the closest to voters solutions to the most important problems, proposed by political parties. However, since 2005, in Poland we have had a strong emotional polarization of the political scene. Two major parties – Platforma Obywatelska [the Civic Platform] and Prawo i Sprawiedliwość [Law and Justice] − effectively managed the political conflict (by reference to social solidarity and liberalism) and polarized the Polish political scene, using the social processes (increasing economic and cultural differences), divided the Poles into two camps and provided foundations to form identification with the party, which according to the theory determines the electoral decision, regardless of other factors. This article aims to answer the question whether in the light of changes on the political scene the Poles’ electoral decision is driven by substantive assessment of the party or maybe cultural wars in Poland contributed to creating a relatively stable identification with the party determining the electoral decision irrespective of other factors. Empirical analyses on the parliamentary election of 2011 reveal that existing in Poland identification with parties strongly determines the voting decision, weakening then the impact of other variables, including socio-demographic ones. Nevertheless, some voters make a rational decision and choose the party best reflecting their political beliefs, or vote strategically.

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The Demise of the Left Parties in Israel: From Party Identification to a Negative Partisanship

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Levy M.

Przegląd Politologiczny

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2023

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nr 3

73-86

PL

Partie lewicowe są najstarszymi instytucjami politycznymi w Izraelu. Powstały przed utworzeniem państwa i były dominującą siłą polityczną w pierwszych dziesięcioleciach jego istnienia. Jednak od lat 90. XX w. następuje systematyczny spadek ich władzy do tego stopnia, że w ostatnich wyborach do Knesetu, które odbyły się w 2022 r., partie lewicowe ledwo przekroczyły próg. Artykuł wyjaśnia upadek partii lewicowych i próbuje odpowiedzieć, dokąd poszli wyborcy. Splot kilku wydarzeń o charakterze lokalnym i globalnym, jakie miały miejsce w ostatnich latach, spowodował, że partie lewicowe zdystansowały się od charakteryzującej je narracji o syjonistycznym socjalizmie i przyjęły nową narrację, w mniejszym stopniu inspirującą do identyfikacji żydowskich wyborców. Głównym argumentem artykułu jest to, że wyborcy nie zniknęli, a jedynie zmienili swoje zachowania polityczne ze stanu identyfikacji partyjnej i głosowania na partie lewicowe do stanu opozycji politycznej i głosowania przeciwko partiom prawicowym. Aby zilustrować schemat zachowań, zaprezentowano dane dotyczące głosowania w Knesecie w dwóch społecznościach o różnej charakterystyce demograficznej: kibucu Mizra – gminie socjalistycznej utożsamianej z wyborcami lewicy oraz Beit-Shean – mieście będącym bastionem wyborców prawicy. Wniosek jest taki, że sposobem na powrót partii lewicowych do dominacji jest reintegracja tożsamości żydowskiej z wartościami sprawiedliwości i równości.

EN

The left parties are the oldest political institutions in Israel. They were founded before the establishment of the State and were the dominant political force in its first decades. However, since the 1990s, there has been a consistent decline in their power, to the point where, in the last Knesset elections held in 2022, the left parties barely passed the threshold. This article explains the decline of the left parties and attempts to answer where the voters went. A combination of several local and global events that occurred in recent years caused the left parties to distance themselves from the narrative of Zionist Socialism characterizing them and to adopt a new narrative, which less inspires identification of Jewish voters. The article’s main argument is that the voters did not disappear but only changed their political behavior from a state of party identification and voting for the left parties to a state of political opposition and voting against the rightist parties. To illustrate the pattern of behavior, voting data for the Knesset in two communities with different demographic characteristics are presented: Kibbutz Mizra, a socialist commune identified with left voters, and Beit-Shean, a town that is a stronghold of rightist voters. The conclusion is that the way for the left parties to return to dominance is through reintegrating the Jewish identity with the values of justice and equality.