The main purposes of this paper are to search the essence of the concept “work 2.0” and to show basic managerial implications of this concept. In the paper only the main problems of “work 2.0” are analyzed. The analysis is presented at the context of the “management 2.0” as a necessity connected with the contemporary, digital and knowledge-based economy. Here one can read about differences between “work 2.0” and teleworking. Thee special attention is paid to the challenges of knowledge workers management. The concept of hyperspecialization is also analyzed. There are shown both strengths and weaknesses of this tool of “work 2.0” management.
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