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w słowach kluczowych: gotowość do zapłaty

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Rola emocji w kształtowaniu gotowości do zapłaty za dobra środowiskowe

100%

Leszczyńska A.

2016

tom 2(80)

Niniejszy artykuł przedstawia rolę emocji w różnicowaniu gotowości do zapłaty (WTP) za określone dobro środowiskowe. W artykule zaprezentowano wyniki badania wpływu wybranych uczuć dotyczących problemu środowiskowego (zanieczyszczenie wód) oraz możliwości rozwiązania tego problemu na gotowość do współfinansowania rozwiązania. Wyniki badań wskazują, iż wyższa gotowość do zapłaty cechuje osoby odczuwające silne, dodatnie emocje powiązane z możliwością poprawy stanu środowiska.

The paper presents the role of emotion in affecting the willingness to pay (WTP) for certain environmental goods. The author presents the results of research into the impact of selected emotions regarding an environmental problem (water pollution) and the possibilities of solving this problem on the readiness to co-finance the solution.

Valuation of lake ecosystems of Central Pomerania by young people using the contingent valuation method

84%

Cichoń M.

tom nr 3

130--139

The article presents the results of the survey using the Contingent Valuation Method. The aim of the research was to estimate the value of selected lake ecosystems of Central Pomerania by determining the willingness to pay for recreational use of the beach with the swimming area by people aged from 18 to 21 years. The research shows that 90% of the surveyed group declares their willingness to pay. The highest amounts are offered by young inhabitants of Szczecinek City and Szczecinek County. On the other hand, tourists resting in Central Pomerania value lake ecosystems most often on the basis of aesthetic values, without knowing the ecological condition of the lake. The average ticket price which the respondents are willing to pay is PLN 20.40 per day. The lower the ecological condition of the lake, the lower the willingness to pay, especially among the inhabitants of the region under study. The amounts declared constitute important information for lake managers who are able to compare the costs incurred so far with the potential profits from ticket sales. Moreover, thanks to the use of the Contingent Valuation Method, it is possible to determine which lakes have the highest value for recreationists and to manage them in such a way as to prevent their degradation in the future and, consequently, to prevent the deterioration of the value of ecosystem services.

Price sensitivity of students to their favorite applications and programs

84%

Lupa-Wójcik I.

tom z. 194

259--273

Purpose: The aim of the article is to determine the price sensitivity of students to their favorite applications and programs. Design/methodology/approach: The main research problem is: What is the price sensitivity of students to their favorite applications and programs? The study was conducted using the quantitative method, the survey technique on students in Krakow (Poland) in May and June 2023. The research sample was 424 people. Findings: Every second student would not give up Messenger if it was paid at an affordable price, every third from Instagram and Spotify, every fourth from YouTube, and every fifth from TikTok. They would be less willing to pay, for example, for Facebook. Every third student would be willing to pay up to PLN 20 per month for their favorite application or program (above this amount, they would rather not use it than pay). Every fifth respondent indicated PLN 30 per month as the upper limit. The vast majority of students (71%) declared that if the respondents' favorite application or program was paid at an affordable price, they would continue to use it. One in four respondents said they would look for a replacement (25%). Research limitations/implications: Studying price sensitivity in the new technologies sector is a complex problem and the research presented in this work covers only selected aspects in this field. Practical implications: The research results show young people's declarations of price changes in the new technologies sector. Could raising the prices of their favorite apps cause them to use them less? The new technologies sector can use the research results to set prices for selected applications or programs. Social implications: The research conclusions can be used to determine whether price manipulation for new technologies can result in less use of them by young people, and thus have a positive social effect. Originality/value: The study provides insights into the willingness of students to pay for these services and identifies specific preferences and behaviors regarding the use of paid and free versions of applications. The research results can be used by owners of online platforms, marketers, educators and students.