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Temporalne aspekty gier cyfrowych

100%

Kochanowicz R.

nr 38

95-111

Temporal issues related to digital games go beyond the strictly literary or film studies character of the description and implies technological and marketing issues. It can be outlined by referring to the concept of Andrzej Stoff, who analyzed the spatial dimension of the world of the novel (“delineating space”, “creating”, “functionalizing”, “valorising”). Relating these four detailed issues – constituting the basic subject of description, analysis and interpretation – to temporal aspects, it is appropriate to talk about measuring (conventionalizing, relativizing) time, thematizing, functionalizing and valorizing it. Taking into account the above categories, the most typical concretizations of temporal phenomena can be further defined: functional (classic chronometry, clock, server time, time of a running process), gameplay (real time, relativization, quest time, respawn time), thematic concretizations (e.g. retrospection as a compositional dominant of multimodal narratives) and marketing concretizations (commercialization of time).

FAKE-VERTISING AND MOBILE GAMES: CASE STUDY OF ‘PULL THE PIN’ ADS

84%

MAGO Z.

2020

tom 11

nr 2

132 - 147

The mobile games segment currently represents the biggest share of the global game market with the highest year-on-year growth rate. Logically, the importance of mobile game marketing is increasing as well. However, some practices operate ‘on the edge’. Utilising ads presenting fake gameplay footage, which can mislead potential new gamers and lure them to install such games, has become quite common and tolerated advertising practice (so far). This study examines the design and forms of already implemented fake ads on mobile games, concentrating particularly on the case study of originally fictional ‘pull the pin’ mechanics devised for this purpose and utilised by several games’ promotions. The study aims to investigate how misrepresentations concerning ‘pull the pin’ fake ads on mobile games influence their overall rating expressed through the gamers’ reviews of selected games on Google Play, as well as the impact of fake ads on other aspects of the mobile gaming sector by applying a discursive analysis.

Strategies, Approaches and Techniques in Translating the Game Mechanics of Diablo III

59%

Nawrocka E. B.

nr 1

203-231

Diablo III to trzecia część słynnego tytułu RPG akcji wydanego przez Blizzard Entertainment. Gra została w pełni zlokalizowana na język polski, wraz z podkładem głosowym, i stanowi przykład wysokiej jakości tłumaczenia. Kategoria mechaniki gry obejmuje różne teksty z wnętrza gry odnoszące się do rozgrywki w przeciwieństwie do świata gry i jej interfejsu. W domenie gier RPG są to teksty takie jak statystyki postaci, klasy, umiejętności, cechy przedmiotów, osiągnięcia oraz wskazówki i samouczki. W niniejszym artykule podjęto próbę przestudiowania wyzwań związanych z tymi tekstami poprzez zbadanie strategii, podejść i technik zastosowanych w ich tłumaczeniu.

Diablo III is the third installment of a renowned action RPG title developed by Blizzard Entertainment. The game has been fully localized into Polish, including the voice-over, and displays high-quality translation. The category of game mechanics covers a variety of in-game texts related to the gameplay as opposed to the game world or the game interface. In the domain of RPG games, these are texts such as character statistics, character classes, character skills, item properties, achievements as well as hints and tutorials. The present study seeks to investigate the challenges posed by these texts through an examination of strategies, approaches, and techniques that have been employed in their translation.