In this article has been presented selected megatrends which we can observe in nowadays economics. It includes changes in education system, creation of information society and demographics changes. In authors opinion those one and also dynamics changes in enterprises environment are the most important because its determining the way of functioning of enterprises.
The main objective of Economic organizations considered to all taken decisions should be maximization of their value. Realization of this purpose is not contradicted with superior objective of these organizations; like are e.g. surviving and development. Below article present the matter of company value creation.
The article refers to problems connected with the occurrence of risk, which is appearing during business activities. It contains classification of risk types, witch the present day company is most exposed to. The right estimation of risk is an indispensable condition of the correct estimation of cash flows and expenses connected with realization of examined investment projects and the right qualification of present net values of these undertakings. The estimation of risk and its influence is one of the most important elements in the calculation of the profitability of these undertakings.
Identification of enterprises goals is especially important in management process. The most important purpose is assuring the long-term development and required growth. In order to achieve it, maximization of profit is fundamental. The profit appears as a substantial condition of functional balance and essential mean of assuring the development of enterprises. Simultaneously, in order to keep continuity of activity, enterprise has to have financial liquidity. In the article, formation and profitability and financial liquidity was presented at the example of selected company and group of enterprises. In the analyzed period (1996-2002) the enterprises evidenced of low liquidity with downward tendency and worsening profitability, including loss. On optimistic conclusion are symptoms of boom, observed till the beginning of 2003.
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