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Tourism and film in the Polish People's Republic in the 1950s

100%

Ciszewska E.

nr 2

178-194

The article considers the relationship between film and tourism in the initial period of the Polish People's Republic (PPR). It puts forward the question about the possibility of applying the concept of film tourism (film-induced tourism) to research into the relationship of the cinematographic industry and tourism in Poland in the 1950s. The presented argument assumes that considerations in this field should rely on textual analyses, extended by reception of supplementary materials. Research into the phenomenon of the relationship between film and tourism requires understanding the realities of how the tourism industry functions, hence the article also discusses the key problems associated with the growth of tourism in Poland and Czechoslovakia in the 1950s. The proposed research approach is illustrated by a discussion of the film-tourism relationship on the example of the first post-war Polish-Czechoslovakian co-production entitled What Will My Wife Say to This? (Co řekne žena/Zadzwońcie do mojej żony, 1958, by Jaroslav Mach). The text considers the role the film was given in the process of building positive meanings associated with Poland as a tourist destination, and how these associations were constructed.

The Impact of Selected Film Productions on the Development of Film Tourism and the Tourism Attractiveness of the Region

88%

Podgórski N.

tom 12

nr 3

59-70

This paper examines how a Polish television drama series Father Matthew is used for promoting the town of Sandomierz and its vicinity. It aims to identify the tourism values presented in the film production and to describe promotional activities related to film tourism based on the results of surveys. The empirical part presents the results of surveys conducted in 2022 investigating the respondents’ interest in film and its effect on travelling for tourism. It was established which cultural and natural values were used to promote the town by exhibiting them in the TV drama series. Reference was made to the quantity and nature of information directly regarding the plot of Father Matthew published by national and regional media in Poland. It was demonstrated that the indicated film production is the main form of the town’s promotion – used for building a complete tourism product. It enhances the town’s attractiveness and recognisability and increases the use of its tourism facilities – thus stimulating the development of film tourism.