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Decision support system of discount pricing analysis using method of elimination et choix traduisant la realite (ELECTRE)

100%

Augustine V. W. , Lucas T.

tom Vol. 19 (1)

65--80

The development of e-commerce site operators in Indonesia is now faced with intense competition for defending the market segment, especially regarding how e-commerce sites are attracting consumers through specic marketing strategies. This study implements a decision support system approach to help marketers to determine price discount alternatives using the Elimination et Choix Traduisant la Realite (ELECTRE) method. The ELECTRE method is widely recognized for having good performance in analyzing customer behavior criteria; however, there is little information about discount analysis using the ELECTRE method. This study implements a method for consumer behavior simulation that can be aected by the criteria to make a purchase on a simulated e-commerce website. Our model estimates three parts of the matrices' analysis: (a) average value of discounted price (DP); (b) average value of pro- duct brand (PB); and (c) average value of purchase decision (PD). We used these as the main alternatives; e.g., price discounts as rst alternative (A1), brand discount as second alternative (A2), and purchase discount as third alternative (A3). Based on the results of the dominant aggregation matrix, the study found that the results are dominated by brand discount (A2). In other words, it is recommended for the decision maker to focus their discount on certain brands more precisely as a marketing strategy than price discount or purchase discount.

Multisensor Data Fusion in the Decision Process on the Bridge of the Vessel

63%

Neumann T.

tom Vol. 2, no. 1

85--89

More and more electronic devices appears on the bridge of the vessel. All of them are supposed to help navigator in his work. Some of them are useful for exchanging data among vessels. Nowadays navigator can observe surroundings of the vessel on screens of some different systems of exchanging data. It is obvious that there are some advantages and some disadvantages of each of these systems. Proposal of the author is connecting data obtained from mentioned systems by means of data fusion technique. Joining few systems in one will be helpful at making decision on the bridge of the vessel. This paper is an introduction to consideration how to use the data fusion in the maritime navigation.

Decision support methods in a competitive environment based on Boyd cycle by means of ontology use

38%

Lytvyn V. , Oborska O. , Demchuk A. , Krupa D.

ECONTECHMOD : An International Quarterly Journal on Economics of Technology and Modelling Processes

2017

tom Vol. 6, No 2

21--26

The method of decision making system elaboration in competitive environment based on ontological approach was developed. For scientific modeling of decision support process in competitive environment, mathematical support and methods of domain-specific ontology in the Boyd cycle (OODA – observation, orientation, decision, action) were elaborated.