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Building a Cultural Superpower: The Impact of South Korean Popular Culture in Romania

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Marinescu V. , Rodideal A. , Dumitrache T.

Acta Asiatica Varsoviensia

2020

nr 33

73-87

In this article we aim to present the ways in which listening to K-pop music influences consumer behaviour. We examine how South Korean cultural exports have been adopted in Romania, but we also weigh the gender-wise benefits for the consumer. The theoretical framework is centered on the effect of K-pop music and deals with key-concepts such as gender, globalisation, hybridity, and influence. The methodology is mainly qualitative, as data were collected through telephone interviews. Our findings show that K-pop music has a major impact on the purchasing decisions and lifestyle of Romanian fans of South Korean popular culture.

Białoruskie i ukraińskie identyfikacje kultury polskiej

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Garncarek P.

Postscriptum Polonistyczne

2019

nr 2 (24)

159-169

The article presents aspects related to the perception of the Polish culture by foreign students of the University of Warsaw. Comments by representatives of these nations, with whom we share a common history and a Slavic ethnic char-acteristic, became the basis for deliberations. Aspects are also addressed here related to migration to Poland, its causes and characteristics. The analysis cov-ered cultural knowledge about Poland, ways of perceiving the shared history and mental differences mentioned by foreign students coming from the east-ern territories of the First Republic of Poland.