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nr 486
92-102
EN
The purpose of this study is: (i) to determine the competitiveness of Kazakhstan in contemporary international trade, with particular regard to the mineral resources possessed by the country; (ii) to show the consequences of Kazakhstan’s resources-dependent competitive profile for the economic development of the country; (iii) to look at measures taken by Kazakh authorities to facilitate future development. To this end, the methodology of analysing revealed comparative advantages was applied. The analysis has shown that the competitive profile of Kazakhstan in international trade is low. The country does not possess any comparative advantages in trade in the categories of high-technology and medium-hightechnology goods while its strongest advantages are in exports of mineral resources and their derivatives, which determines the resources-based character of the entire economy and makes its future development heavily dependent on developments in international resources markets.
EN
The competitiveness of a company depends on the Intellectual Capital (1C) resources of the company, as well as on the ability to use them in the global market. But nowadays, use of the iC is not optimal in companies because there is lack of methods and techniques which give managers some kind of advice how to use properly their own intellectual potential - obviously maximizing advantages for the company. It also lacks research concerning what each component of the structure of 1C influences on gaining competitive advantage and increasing value of the whole company. The Intellectual Capital created in the company could have higher efficiency if it was possible to identify all its components and to know the measurement methods. The aim of this article is not only to describe all aspects of 1C Management but also to present a practical approach to the effective use of 1C, which is applied in consultancy and training companies. The authors also focus on some determinants of 1C and give some advice for managers about the way they could increase value of the company. As a result, the article suggests the comprehensive model of efficiency of use 1C. Thanks to this model the company could evaluate influence of the 1C in creating value and building competitive advantage on global market.
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tom z. 129
497--511
PL
Ciągły wzrost złożoności środowiska zmusza współczesne organizacje, zarówno podmioty gospodarcze jak i uczelnie oraz instytucje nauki do poszukiwania nowych metod analitycznych, zwłaszcza w zakresie kreowania korzystnych relacji społecznych i biznesowych. W publikacji wskazano, że działalność gospodarczą postrzegać należy jako element kultury, jako obszar, w którym mogą być urzeczywistniane wartości etyczne. Podkreślono również znaczącą rolę pracowników nauki w budowaniu relacji społecznych. Przedstawiono także autorskie modele analityczne akcentujące elementy etyczne, które wraz z empatią przesądzać mogą, że system wartości i rdzeń filozoficzny firmy mają decydujący wpływ na sukces lub porażkę każdej organizacji.
EN
A constant increase in the environment complexity forces organizations, both business entities and universities as well as science institutions to seek new analytical methods, especially in terms of creating beneficial social and business relationships. The study aims to emphasize that economic activity should be perceived as an element of culture, an area in which ethical values can be applied. A significant role of science workers for building social relations is also indicated. The authors present original analytical models stressing ethical elements which, along with empathy, can determine that the value system and the company philosophical core are recognized as the cause of success or failure of any organization.
4
Content available remote Zarządzanie nowym produktem w tworzeniu przewagi konkurencyjnej
75%
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tom Nr 42
113-122
PL
W artykule określono teoretyczne oraz metodyczne podstawy kreowania nowych produktów na zasadach ciągłych innowacji w celu tworzenia trwałej przewagi konkurencyjnej. Sformułowano przesłanki do budowania trwałych, miękkich przewag konkurencyjnych. Uwzględniono marketingowe sposoby tworzenia innowacji poprzez marketing pionowy oraz lateralny.
EN
The theoretical and methodological bases for the creation of new products based on the continuous innovation for building the permanent competitive advantage have been defined. The guidelines for creating permanent, soft competitive advantages have been formulated. The marketing ways of devising innovations through vertical and lateral marketing have been considered.
5
75%
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tom Nr 42
97-101
PL
Na polskim rynku można obecnie obserwować zmiany towarzyszące pojawianiu się dużych sieci handlowych, zwłaszcza zagranicznych. Wobec wyzwań marketingowych coraz bardziej daje się zauważyć w tej grupie podmiotów nowoczesne podejście do zarządzania. Nasilająca się konkurencja, a także zmiany otoczenia oraz postaw i zachowań konsumentów powodują, że tracą na znaczeniu dotychczasowe, technologiczne i kapitałowe źródła przewagi konkurencyjnej. Aby sprostać bieżącym wymaganiom rynku, zagraniczne sieci szukają nowych koncepcji zarządzania starym systemem. W swoim działaniu uwzględniają zarządzanie innowacyjne ze szczególnym uwzględnieniem przyszłości.
EN
Nowadays, one can observe changes that occur as a result of the advent of great supermarket chains (especially foreign) in Poland. They continue to promote modern attitude towards the management in the light of marketing challenges. Growing competition, changes in the environment as well as consumers' attitude changes lead to the decrease of importance of technological and capital means of gaining competitive advantage. To face current requirements of the market, foreign companies seek new ways of management instead of developing the old system. In their actions, they include innovative management which takes future into account.
EN
Current glocalisation processes require the identification of priority areas for Ukraine’s further integration into the international economy. The right choice of direction, tools and forms of implementation allows the government to determine, justify and implement a competitive strategy for the country. The study aimed to determine the relationship between international economic integration and Ukraine’s global competitive power. Identifying Ukraine’s sectoral comparative advantages in trade with the EU and evaluating the index of the regional orientation of Ukraine for specific groups of goods and services made it possible to define the effects of economic collaboration with the European region. The assessment of the complementarity index of Ukrainian–European trade relations revealed that Ukraine and the European Union are main trading partners. Furthermore, the analysis of the mechanism of the Association Agreement between Ukraine and the European Union proved that the agreement actively contributes to the growth of Ukraine’s global competitive power. Comparative analysis in historical retrospect revealed priority areas for improving the integration processes which help to form the main competitive advantages of the country.
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nr 4
667-687
EN
Research background: The position of a country in the international division of labour is determined by the competitiveness of its trade, the structure of which may both reveal and perpetuate the comparative advantages possessed. This is particularly true for Dutch disease economies such as Russia. Recently, economic literature has seen a growing interest in the topic of Russia?s economic relations with the European Union and China. This article is aimed at being the Author?s contribution to this discussion. Purposes of the article: (1) to discuss the existing trade interdependence between Russia and the EU28, and Russia and China; (2) to try to assess the extent to which the current structure of Russian trade with these two partners corresponds with the competitiveness of the Russian economy. Methods: An in-depth analysis of Russia-EU28 and Russia-China trade interdependencies in 2007-2015 has been conducted, with emphasis on the categories of goods within the spectrum from low- to high-technology, according to the OECD classification. Furthermore, in order to analyse Russia?s competitive profile with regard to the same categories of goods, Balassa?s methodology of revealed comparative advantages has been applied. Findings & Value added: In the recent years, a growing importance of China in Russian trade turnover can be observed, being the effect of dynamic growth of Chinese economy, cooling political relations between Moscow and Brussels and the drop in oil prices in international markets. The existing structure of Russian trade with the EU28 and China seems likely to preserve its traditional competitive advantages in the medium-low-technology goods and oil, which, in turn, will only further exacerbate the negative consequences of the so-called Dutch disease affecting the Russian economy.
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2024
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tom z. 193
489--512
EN
Purpose: The purpose of the publication is to conduct a comprehensive analysis of the courier services market (CEP) in Poland. The research focuses on identifying the main players in the market, understanding their operating strategies and assessing the impact of innovative solutions on the market. In addition, the aim is to examine the competitive advantages of companies against the background of customer satisfaction levels, the way courier services are delivered, and to analyse innovations in logistics. Design/methodology/approach: The surveys were conducted in three stages in 2020, 2021, and 2022/2023 in the Bydgoszcz metropolitan area. Conducting the surveys in three stages in different years made it possible to analyse changes over time and the mixed methodology using both online (CAWI) and face-to-face (PAPI) surveys allowed us to reach a wider group of respondents. Findings: Pandemic COVID-19 has increased the use of courier services. The current market leader is InPost and the high level of customer satisfaction is due to innovative parcel machines, speed of delivery and convenience of tracking parcels. Research shows that courier company customers value timeliness, efficiency and modern solutions such as parcel machines, which is an important area for courier companies to focus on in their quest for customer satisfaction and loyalty. Research limitations/implications: The results of the study are not representative, but they may be a contribution to a broader and more in-depth analysis of the KEP market and the level of customer satisfaction of courier companies. The limitations of the study include the limited geographical area (Bydgoszcz conurbation) and the small representativeness of the sample, which may affect the generalisation of the results. Research conducted on a larger scale, taking into account different regions of Poland, would provide a more complete picture of the courier services market. Practical implications: The increase in the use of courier services during the pandemic indicates changes in shopping behaviour. It was also found that older people are less likely to use courier services for online purchases, suggesting the need to educate and adapt offers to this customer group. Courier companies should therefore focus on improving service quality, offering innovative delivery solutions, adapting to changing customer preferences and responding flexibly to changing market conditions.Originality/value: The article provides information that can be used to make strategic decisions, tailor services to meet customer needs, increase the company's competitiveness in the CEP market, and build a strong reputation based on actual customer preferences.
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tom 5
91-106
EN
The globalization of the economy made it necessary for market actors to seek innovative ways of building competitive advantages. It is an essential condition to survive in a highly competitive environment. A new way of staying competitive in the market is to combine the forces of various market actors, i.e. form cooperative networks of competitors. The system of relations in a network of cooperating entities is a source of unique advantages for the group members. The aim of this paper is to demonstrate that Uniejów is a place where a system of cooperative-competitive relations is functioning and generating unique competitive advantages. The paper attempts to highlight the specific relationships between the entities, with a particular focus on their character, extent, quality and advantages.
PL
Zglobalizowana gospodarka wymusza na podmiotach rynkowych poszukiwanie coraz bardziej innowacyjnych sposobów budowania trwałych przewag konkurencyjnych. Jest to warunek niezbędny, aby sprostać silnej konkurencji. Podobnie dzieje się w sektorze turystyki uzdrowiskowej, dla którego poszukiwanie nowych źródeł przewag konkurencyjnych jest fundamentalnym zadaniem. Nowym sposobem bycia konkurencyjnym na rynku jest połączenie sił różnych aktorów gry rynkowej, wzajemnie kooperujących, tzn. jednocześnie konkurujących i współpracujących. Powstały w ten sposób system relacji w sieci współpracujących firm tworzy źródło unikalnych korzyści dostępnych tylko dla danej grupy. Autor artykułu koncentruje się na udowodnieniu, że Uniejów jest miejscem, gdzie funkcjonuje struktura tworząca system powiązań konkurencyjno-kooperacyjnych stanowiąca źródło unikalnych przewag konkurencyjnych na rynku. Artykuł stanowi próbę opisania specyfiki powiązań pomiędzy przedsiębiorstwami ze szczególnym uwzględnieniem ich charakteru, zasięgu, jakości oraz korzyści.
10
Content available remote Klastry w teorii ekonomii i w praktyce gospodarczej Polski
63%
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tom Nr 49
145-161
PL
Przedmiotem niniejszego artykułu jest zaprezentowanie zagadnienia, jakim jest klaster, i jego roli w praktyce gospodarczej Polski. Po wyjaśnieniu pojęcia klastra oraz jego teoretycznych podstaw podjęto próbę wskazania czynników zewnętrznych oraz wewnętrznych, które w sposób pośredni lub bezpośredni mają wpływ na kreację i rozwój gron firm. Spróbowano również dokonać typologii i podziału klastrów z wykorzystaniem dostępnych w literaturze światowej klasyfikacji. W dalszej części przedstawiono istotę koncepcji klasteringu w Polsce, aby przybliżyć jej znaczenie w rozwoju przedsiębiorczości w Polsce. Oprócz wzrostu konkurencyjności gospodarczej, która jest następstwem podwyższenia efektywności, zwrócono uwagę na inny wymiar klasteringu, jakim są działania mające znaczenie dla skupiska firm, takie jak współpraca czy zaufanie pomiędzy partnerami. Z wykorzystaniem dostępnych źródeł literaturowych czy internetowych charakterystykę tę wzbogacono licznymi tabelami i rysunkami. Na podstawie przedstawionej wcześniej koncepcji klasteringu omówiono również kilka przykładów sieci firm. W tym celu posłużono się przede wszystkim opisami studiów przypadków (case study) z polskiej praktyki gospodarczej. W ostatniej części rozwinięcia wskazano również na bariery mogące w znacznym stopniu utrudnić rozwój klastra oraz dokonano ich podziału. Artykuł zakończono podsumowaniem ogólnych rozważań nad zagadnieniem klastra i jego istotą w gospodarce polskiej. Wskazano na obszary wiedzy do tej pory niezbadane w ramach klasteringu.
EN
The purpose of this article is to present the concept of a cluster and its role in the Polish business practice. The article contains a brief explanation of the term along with its theoretical foundations. Then an attempt was made to point out the external and internal factors which affect, whether directly or indirectly, the creation and development of clusters of companies. Furthermore, a typology and division of clusters based on the classifications available in the relevant literature were presented. Next, the essence of the concept of clustering in Poland was introduced in order to show its significance for the development of entrepreneurship in Poland. In addition to the increase in the economic competitiveness, which results from higher effectiveness, attention was drawn to another aspect of clustering, namely the undertaking of actions relevant for the cluster, such as cooperation or trust between the partners. Based on available literature and Internet sources, the description was enriched with numerous tables and figures. On the basis of the concept of clustering described earlier, several examples of networks of companies were discussed, mainly by way of describing case studies from the Polish business practice. Finally, barriers which may significantly hinder the development of a cluster were pointed out and classified. The end of the article is a summary of the main considerations related to the concept of a cluster and its significance in the Polish economy. Areas of knowledge were discussed, which so far have not been researched as regards clustering.
EN
This article describes in detail the elements of value creation through the transformations and flexibility, which is carried out in the implementation of sustainable manufacturing. The purpose of this study is to generate the criteria or elements that build the sustainable value creation process through a literature review analysis. The overall classification of sustainable manufacturing implementation discussed shows several essential factors that support this. The process of review studies on selected papers strengthens the classification carried out to obtain the necessary elements of sustainable value creation. The value created can later be a hallmark of the company's superiority to survive the market competition. Besides, the role of partnerships, such as collaboration indicates a positive influence in generating value creation to increasing the company's competitive rate. In addition, the importance of partnership processes such as collaboration and cooperation between stakeholders, is needed to generate value cr-ation to increase the company's competitive level. The partnership process is one of the critical factors in creating sustainable value in achieving sustainable manufacturing in the future.
EN
The article addresses the issue of the relationship between the city and the river, using Bydgoszcz as an example. Currently, the main revitalization efforts in Bydgoszcz focus on the Brda River and the Bydgoszcz Canal, among other areas. For several years, the city has been consistently and systematically planning and implementing steps aimed at activating the rivers and revitalizing riverfront areas. The natural and socio-cultural potential of the riverside, as well as its development, have become increasingly desirable. The article presents the results of revitalization undertakings launched since the 1990s and highlights the main advantages and competitive strengths of the riverfront areas.
PL
Artykuł dotyka kwestii powiązań pomiędzy miastem i rzeką, za przykład biorąc Bydgoszcz. Główne działania rewitalizacyjne w Bydgoszczy skupiają się obecnie na rzece Brdzie i Kanale Bydgoskim. Od kilku lat miasto systematycznie i konsekwentnie planuje i wdraża przedsięwzięcia mające na celu aktywizację rzek i rewitalizację obszarów nadrzecznych. Przyrodniczy oraz społeczno-kulturowy potencjał nabrzeży oraz ich rozbudowa stają się coraz bardziej pożądane społecznie. Artykuł przedstawia rezultaty prac rewitalizacyjnych podejmowanych od lat 90. XX w. i podkreśla główne walory i przewagi konkurencyjne obszarów nadrzecznych.
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