The main feature of journalistic style of speech is the guideline of principle on the impact which is realized through verbal strategies of journalists. Researchers of language in their professional activities operate concepts and terms planning verbal behavior, speech strategies. The aim of using such actions is to correct picture of the world of recipient. The author discloses different ways and methods of person discrediting in the Russian press which was actively used for last 10–15 years. Described in the work features of language used in journalism are increasingly determined by social factors, which expanded their activities in the former Soviet Union.
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