Albanian efforts to fulfill European standards and norm in its Public Administration and service delivery, are becoming a research argument for academics and practitioners as well. Even if significant efforts have been made in this direction there is still a gap in analyzing the link between the communication process which creates and delivers the public service, effect of the used tools in service provision and delivery, the performance evaluation of this sector and the future of the sector itself affected by the intersection of these factors. This brings a great necessity to watch very close those evolutions, processes and the impacts they have in the Albanian social tissue. At the same time, it is very important to understand what streamline has been followed till now by micro and macro huge progresses which have affected the systems, the relations between pairs which not necessarily are being expressed in standards. There is no sustainable change or improvement, if they aren’t built at the cellular level, and when we talk about the state, institutions and citizens, the way they relate, if it is standardized or not by laws or procedures, it becomes the most important reading that we must do to understand the substratum of those progresses. Relations, communications and the future of the communicative situations between citizens and public operators including the public administration during the public service proceedings, indicate the quality and sustainability of Albanian evolutions in social view, as well as the forecasting we can do regarding their impact in the future. Tools by which strategies have been applied, seems to affect the process as well as affect pairs perception of fairness, justice and low conformity. This oblige us investigate about effects and impacts they have had during the service proceedings. We may judge the transparence’s perception related to how much equal citizens consider they are being treated by public operators, what’s its influence in trust climate, notably on the citizens trust towards public administration, whose salaries are being paid by public and who theoretically must carry over public interest. We may, as well, investigate the impact that this variable has had in the new dimension of accountability which is a strong indicator of the evolution of public administrations in Albania, showing how the way public services are being delivered and how much the public itself is actually ruling through a careful reading of the communications hold between them and public administrations.
The aim of the paper is to reconstruct the category of “information quality” and to attempt answering the question: how are employee’s attitudes towards organisational change related to the quality of information concerning that process in the context of enterprises’ competitiveness? The secondary data analysis method – covering theoretical literature and numerous empirical studies results – is applied to attain the above-mentioned research aims. The results of conducted analysis are presented in the following order. Firstly, the category of ‘information quality’ is conceptualised, the factors which influence the information quality are identified and the authors’ scheme for analysing the information quality is proposed. Secondly, the view on employees’ attitudes towards organisational change is presented. Thirdly, the conditions of the information transmission in the organisational change process are analysed. Further, conceptual remarks on the influence of information quality on attitudes towards organisational change are presented on the background of previous research results. Since the idea of incorporating the concept of information quality in the theoretical considerations and empirical models in the area of research on attitudes towards organisational change seems to be promising, the authors propose the directions of further research in the final part of the paper.
The presented research shows the possibilities of using chatbot technology in the maritime industry. The authors pay special attention to maritime education, broken down into standard and complementary education. The research is based on the results of a survey, which addresses students of five European maritime universities and examines their opinions about chatbots. Additionally, analogies are applied to the case studies of the successful implementation of chatbots in non-maritime businesses. This research determines the current status and development opportunities of maritime chatbots.
The use of integrated marketing communication in practice has several advantages. The most important advantage is that such a way of communication is chosen that will strike the target group for which the information is intended the most efficiently and that will at the same time save costs. Integrated marketing communication is also a tool of competitiveness. Properly chosen marketing communication can help even in the woodworking industry. The aim of this paper will therefore be to highlight the benefits and effectiveness of such communication.
Niniejszy artykuł omawia zagadnienia związane z jakością oraz wartością informacji, a także relacje pomiędzy przepływem informacji a procesem komunikacji. Wskazane przez autorów różne definicje informacji, cechy wpływające na ich jakość oraz bezpośrednie zagrożenia dla procesu decyzyjnego pozwoliły na ukazanie istoty informacji. Potrzeba rzetelnej oceny jakości informacji w systemie jest wynikiem, nie tylko niedoceniania roli informacji, ale także ich nieprawidłowego zrozumienia czy interpretacji. Natomiast, jak uważają autorzy, znaczenie informacji w zapewnieniu sprawności całego systemu jest bezdyskusyjnie kluczowe.
EN
This article discusses issues related to the quality and value of information, as well as relations between the flow of information and communication process. Indicated by the authors different definitions of information, features affecting their quality and direct threat to the decisionmaking process made it possible to present the substance of the information. The need for a reliable assessment of the quality of information in the system is a result, not only underestimate the role of information, but also their incorrect understanding or interpretation. However, as the authors believe, the importance of information in ensuring the efficiency of the entire system is unquestionably the key.
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